Equipé de son appareil Canon 5D Mark II, le réalisateur Bevan Percival nous offre une nouvelle vidéo en technique timelapse absolument magnifique, montrant les paysages splendides de la Nouvelle-Zélande. Une création à découvrir en images et en vidéo HD dans la suite de l’article.
A British adventurer runs, crawls and rappels in Air New Zealand’s latest instruction video, one of a growing number of innovative efforts designed to get passengers to pay attention.
Découverte de « Full Moon Silhouettes », une vidéo en temps-réel de la lune se levant sur la Lookout Mount Victoria à Wellington en Nouvelle-Zélande par Mark Gee. Tournée le 28 Janvier 2013, cette magnifique vidéo présentée sur une musique de Dan Phillipson est à découvrir dans la suite de l’article.
Découverte des clichés de ce photographe de mariage américain Sam Hurd captant les paysages et la nature au sein du pays de la Nouvelle-Zélande. Des images spectaculaires et une série complète « Shots of New Zealand » à découvrir sur son portfolio et dans la suite de l’article.
De nombreux clichés à découvrir sur le portfolio de Ross Brown, photographe néo-zélandais. Un très bel univers, un sens de la mise en scène et beaucoup de retouches et de post-production. Plusieurs exemples sont disponibles dans la suite de l’article.
Brief:
Encourage media buyers to book ad space during TV2’s Saturday night movie slot. This space had great audience numbers but an underwhelming level of interest from advertisers.
Solution:
We sent head TV buyers of key media agencies a rate card for the upcoming Saturday night movie, ‘Around the World in 80 Days’, inside a series of envelopes postmarked to show that the mailer itself had been around the world in 80 Days.
Results:
TV2’s sales team were flooded with positive feedback about the direct mail piece, and more importantly, it sparked sales enquires. Within weeks every available space during the next six months of Saturday night movies sold out, which amounts to over $5 million NZD of revenue for our client.
Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Creatives: Tim Howman, Bex Radford
General Manager: Sonya Berrigan
Group Account Director: Jillian Stanton
Design: The Craftshop
Brief:
Take Toyota Hilux’s brand promise “Unbreakable” to a new generation of consumers. Encourage these consumers to visit the showroom and/or arrange a test drive.
Solution:
Develop a screensaver, using the motion sensor built into the latest generation of laptops, to deliver a truly interactive experience and demonstrate the “unbreakability” of the 2008 Hilux. Distribute this to a database of potential Hilux buyers, and encourage them to forward it onto their friends. This allowed users to click through and arrange a test drive at their local dealership.
Results:
Marked increase (above 60% in some areas) in Hilux enquiries reported by dealerships. Corresponding increase in actual test drives. Informal dealer feedback described the campaign as “compelling”, “entertaining”, “very engaging” and “really helps to reinforce that a Hilux is unbreakable”.
Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O`Sullivan
Creatives: Rob Beamish, Hilary Badger, Stephen De Wolf
Producer: Liz Knox
Account Director: Dominic Henshall
Interactive Creative Director: Aaron Dustin
Interactive Developer: Matthew Visser
Stop. Sleep. Survive.
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra, Max Thompson
Graphic Designers: Nick Smith, Dan Liao
Via: elmaaltshift
Stop. Sleep. Survive.
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra, Max Thompson
Graphic Designers: Nick Smith, Dan Liao
Via: elmaaltshift
Stop. Sleep. Survive.
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra, Max Thompson
Graphic Designers: Nick Smith, Dan Liao
Via: elmaaltshift
Keep both hands on the job.
Advertising Agency: Y&R Auckland, New Zealand
Art Director: Jonathan Horner
Copywriter: Kat Gwilliam
Illustrator: Watermark
Account Director: Paula Kelly
Account Manager: Diana Tietjens
Media Director: Matt O’Sullivan
When we give you a time we mean it.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Copywriters / Art Directors: Jamie Hitchcock, Josh Lancaster
Photographer: Stephen Langdon
Account Supervisor: Brent Smart
Interactive Creative: Mark Addy
Interactive Producer: Rebecca Holt
Advertising Agency: Ogilvy New Zealand
Executive Creative Director: Jeremy Taine
Art Directors / Copywriters: Tom Paine, Damon O’Leary, Basil Christensen
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Steve Cochran
Copywriters / Art Directors: Jonathan McMahon, Lisa Fedyszyn
Photographer: Stephen Roke
Agency Producer: Jo Kouvaris
Account Director: Katrina Ingham
Account Manager: Lucy Pilkington
Marketing Manager: Kristen Cartmer
Via: bestadsontv
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Dave Brady
Copywriter: Joe Hawkins
Managing Partner: Scott Wallace
Via: bestadsontv
Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O’Sullivan
Creative Director: Icaro Doria
Art Director: Matt Swinburne
Retouchers: Dan Liao, Nick Smith, Nick Browne
Copywriter: Helen Steemson
Account Director: James Polhill
Via: bestadsontv
Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O’Sullivan
Creative Director: Icaro Doria
Art Director: Matt Swinburne
Retouchers: Dan Liao, Nick Smith, Nick Browne
Copywriter: Helen Steemson
Account Director: James Polhill
Via: bestadsontv
Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O’Sullivan
Creative Director: Icaro Doria
Art Director: Matt Swinburne
Retouchers: Dan Liao, Nick Smith, Nick Browne
Copywriter: Helen Steemson
Account Director: James Polhill
Via: bestadsontv
Seatbelts keep people together.
Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Retouching: Nick Smith
Photographer: Simeon Patience
Account Director: James Pohill
Seatbelts keep people together.
Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Retouching: Nick Smith
Photographer: Simeon Patience
Account Director: James Pohill
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
