This Motorcycle Helmet Detects Crashes and Instantly Reports the Rider's Location

In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death. 

The “Helpmet” was designed by BBDO Bangkok for the Thai Health Promotion Foundation (the same partnership that recently came up with the fat-reducing AbsorbPlate) to help address Thailand’s staggeringly high rate of motorcycle fatalities—the second highest in the world. 

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Royal Enfield by W+K India

Advertising Agency: Wieden + Kennedy Delhi, India
Executive Creative Director: V Sunil
Art Director:Daniel Berkowitz
Copywriter: Nirmal Pulickal