The campaign was created for the pre-mixed concrete branch of Cementos Progreso, the major cement company in the country.
Advertising Agency: BBDO Guatemala
Creative Directors: Victor Garcia, Federico Ahunchain
Art Directors: Arturo Aguirre, Mario Guerra
Copywriter: Victor Garcia
Illustrator: Arturo Aguirre
Published: May 2008
The campaign was created for the pre-mixed concrete branch of Cementos Progreso, the major cement company in the country.
Advertising Agency: BBDO Guatemala
Creative Directors: Victor Garcia, Federico Ahunchain
Art Directors: Arturo Aguirre, Mario Guerra
Copywriter: Victor Garcia
Illustrator: Arturo Aguirre
Published: May 2008
The campaign was created for the pre-mixed concrete branch of Cementos Progreso, the major cement company in the country.
Advertising Agency: BBDO Guatemala
Creative Directors: Victor Garcia, Federico Ahunchain
Art Directors: Arturo Aguirre, Mario Guerra
Copywriter: Victor Garcia
Illustrator: Arturo Aguirre
Published: May 2008
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