Don’t Combine Balls with Cubes, Says Bazooka

Tel Aviv-based BBR Saatchi & Saatchi has launched a new campaign for Bazooka introducing the gum company’s new gum shapes, Bazooka Cubes and Bazooka Balls (insert testicle joke here). The campaign, entitled “Don’t Chew Them Together” features five short spots showing the absurd repercussions of combining the two new shapes. It’s a fun, slightly absurd way to roll out the new shapes. Viewers are also invited to submit their own “Don’t Chew Them Together” videos to Instagram with the hashtag #Bazooka. Our pick of the litter, “Beard,” is featured above, while another, “Laser,” is below. Brush up on your Hebrew (or don’t) and enjoy. Credits after the jump.

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