Hasta La Creative!

Esquire recently asked three ad agencies to help with its male mentoring initiative. Today, Barton F. Graf 9000 unveiled its campaign: a political initiative to establish mentorship of children as a legal excusal from jury duty. The idea is that more mentors would mean better guidance for at-risk youth, and eventually, reduced crime rates and the need for fewer jurors in the first place.

The proposed Mentor Act is explained in a print ad in Esquire’s October issue. The ad itself could be mailed to state representatives, and it also points to TheMentorAct.org, which features a powerful film—directed by Michael Bonfiglio of Radical Media—asking prisoners who their mentors were. The bill can also be sent to lawmakers directly from the site.

“Ultimately, The Mentor Act aims to use the same court system that convicts people, to help children avoid committing crimes and entering the court system in the first place,” say Barton F. Graf and Esquire, which are “already beginning talks with state politicians to adopt this bill and hope to move the bill forward on a state-by-state basis.”

The other two agencies that got involved in the Esquire project are Makeable and 72andSunny. The former built a campaign around the website webuildmen.org, while the latter made ads with the theme “F*ck off, I’m helping.” See three of those ads below.

Olimpia Zagnoli est une illustratrice basée à Milan qui fait des illustrations pour différents magazines et marques. Du New York Times, au Washington Post en passant par Rolling Stone, Vanity Fair, The Guardian et Taschen, elle livre des illustrations très pop et colorées qui montrent de jolies scènes et compositions.

Olimpia Zagnoli’s portfolio.

Taking your kid to the beach means worrying he or she will wander off when you're not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that basically provides you with a LoJack for your child.

Titled "Sun Band," the combination print-and-mobile execution lets you pop a bracelet out of the magazine ad, wrap it around your child's arm, download an app, sync them and set a perimeter. If your kid wanders outside the safe zone, an alarm sounds, so you can go chasing after him or her. (Presumably, if you lose your phone, too, just whip out your tablet and Find My iPhone to recover your gadget, and then your child.)

The ad ran in April in select copies of Veja Rio magazine sent to a group of subscribers. The bracelet is supposedly "humidity resistant" and reusable, though one has to wonder how much water it can really withstand.

Anyways, it's a fun idea that effectively signals the brand's devotion to protecting your offspring. If you're still not satisfied with the mechanics, you can always do it the old-fashioned way and get a harness and a leash—or, you know, just stay close and pay attention to your child.

CREDITS
Client: Nivea
Agency: FCB Brasil, São Paulo
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Digital Creative Director: Pedro Gravena
Creative: Victor Bustani, Raphael Leandro de Oliveira, Andre Bittar
Digital Production: Geek Group
Art Buyers: Tina Castro, Daniel Gonçalves
Photographer: Lucio Cunha
Image Treatment: Boreal
Graphic Production: Edgardo Pasotti, Diego Bischoff
Graphic Design, Development: Companygraf
Media: Alexandre Ugadin, Tiago Santos, Sergio Brotto, Rachid Antum, Caio Melo
Project: Lia D’Amico
Technology: Gerson Lupatini, Caio Mello
Creative Technologist: Márcio Bueno
Account: Mauro Silveira, Cristiane Pereira, Tania Muller, Mariana Mozzaquatro, Vitor Borragine
Planners: Rapha Barreto, Lia Bertoni
RTV: Viviane Guedes, Ricardo Magozo
Production Company: Edit 2
Director: Rodrigo Fleury
Account Production: Daniela Andreade
Finishing Production: Priscila Prado
Animation: Rodrigo Resende, Eduardo Brandão
Composition: Eduardo Brandão
Editor: Rodrigo Resende
Finishing Production: Edit 2
Audio: Satélite Audio
Sound Producer: Equipe Satélite
Audio Account: Fernanda Costa, Marina Castilho
Client Supervisors: Tatiana Ponce, Patricia Picolo, Beatriz Vale, Lilian Cruz, Ana Borges, Katia Margy, Julia Sabbag

Dodo magazine might only be on its second issue, but it's got big plans for the future. In fact, one idea directly involves the future.

The magazine is putting together a "time capsule" double issue—half of the edition is available now, and the second half will be sent out in 2024 to everyone who subscribes to Dodo this year. Also, if you follow the website prompt and write a letter to your future self, you'll also receive that with your 2024 half issue. If Dodo sends each issue in a vintage Trapper Keeper, it will have officially reached Peak Middle School.

This isn't their first goofy marketing stunt, either. Dodo printed just one copy of its "Issue Zero," which it buried in a treasure chest that interested parties needed a map to find.

The time capsule thing relies on the bold presumption that a print magazine can make it 10 years in the digital era. But I want Dodo to succeed, if only because I'm wondering what else they've got planned.

Via PSFK.

Donald Trump, Bill Gates and Mark Zuckerberg get reincarnated as an owl, a llama and a sheep, respectively, in AlmapBBDO's unusual campaign for Top Magazine, a luxury fashion and lifestyle title in Brazil.

"In his next life, even Donald Trump could come back as an owl," we're told. "The time to enjoy your money is now."

The visuals are most amusing. Gates keeps his trademark glasses, while Zuck's wooly locks and dental work survive the transformation. And of course, Trump's hair is still atrociously—wait for it, because it's worth the wait, here it comes—feathered. (OK, it wasn't worth the wait.)

Belgium's TMF channel tried a similar theme in 2008, showing Amy Winehouse as a sad sheep in a most unsavory barnyard scenario. And a South African employment site once suggested that lawyers, tobacco execs and paparazzi would return as ticks, maggots and dung-heap flies. By comparison, Top's beastly trio really don't fare so badly at all. C'mon, Zuck, why the long face?

Credits below. Via Ads of the World.

CREDITS
Client: Top Magazine
Agency: AlmapBBDO, Brazil
General Creative Director: Luiz Sanches
Creative Directors: André Kassu, Marcos Medeiros, Bruno Prosperi
Art Director: André Sallowicz
Copywriters: Dudu Barcelos, Filipe Medici
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Photographer: Surachai Puthikulangkura
Graphic Producers: José Roberto Bezerra, Alberto Lago
Account Executives: Gustavo Burnier, Filipe Bartholomeu, Johana Quintana, Matheus Trigo

If you've seen Rolling Stone's latest cover featuring Julia Louis-Dreyfus of Veep fame, your initial thoughts were probably along the lines of "Elaine from Seinfeld is naked!" or perhaps "JLD looks damn good for 53!" or maybe even "I want a tattoo of the U.S. Constitution on my back, too!"

But if you paid attention in history class (nerd alert), you'll notice something else: The big ol' "John Hancock" tattooed just north of Louis-Dreyfus' derriere is a mistake. Hancock signed the Declaration of Independence, not the Constitution.

Always quick to ruin everything, the Twittersphere wasted no time in pointing this out.

Pro tip: John Hancock didn't sign the Constitution pic.twitter.com/qFQ2oYFmKa

— JustinGreen∞ (@JGreenDC) April 9, 2014

Louis-Dreyfus also addressed the gaffe in her own Twitter account, putting the blame on her Veep character Selina Meyers' generally incompetent communications director, Mike.

Hancock signed Dec. of Independence NOT Constitution.Yet another Mike fuck-up.Dummy.#veep #crackexcuse @VeepHBO @mrmattwalsh cc@rollingstone

— Julia Louis-Dreyfus (@OfficialJLD) April 9, 2014

A source at Rolling Stone, however, said the John Hancock signature was deliberate and was meant to be "in the spirit" of Veep's farcical tone. "The Declaration of Independence is on the other side, but we couldn't fit all the signatures on there," the source said.

UPDATE: A day later, Louis-Dreyfux continues to have fun with it:

#TBT John Hancock not part of tattoo.It is a birthmark.1962 photo is proof. Apologies 2 @RollingStone #crackexcuse pic.twitter.com/h9fYXGqBSo

— Julia Louis-Dreyfus (@OfficialJLD) April 10, 2014

L’illustrateur et designer anglais Charles Williams fait des couvertures pour différents magazines tels que HR Magazine, The Hollywood Reporter et Icon Magazine. A chaque illustration, cet artiste utilise des couleurs très vives et des figures qui s’entremêlent pour former un dessin. A découvrir dans la suite.

Future 50, ICON Magazine.

20TH Next Gen, The Hollywood Reporter.

Human Rights, HR Magazine.

L’illustrateur Daniel Stolle nous fait découvrir cette série d’illustrations originales, en couleurs ou en noir et blanc, dédiées à différents magazines. Ces illustrations ont toutes des significations et des morales différentes. Des créations originales qui permette à l’homme de se questionner sur chacune d’entre elles, et leur sens.

Une nouvelle fois partenaire du magazine Fricote, nous vous présentons « Statues d’Auto-Entrepreneurs », une série produite avec l’aide de Leblox pour la réalisation d’impressions 3D de chefs, et leurs plats signatures. Une direction artistique signée par William Roden et Richard Banroques de WAF Agency.

Pierre Hermé – L’Ispahan

Paul Bocuse – La Soupe aux Truffes noires « V.G.E. »

Michel Bras – Le Capucin

Alain Ducasse – Cookpot de légumes

Jean-François Piège – Le Blanc-Manger

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Cette série photographique est à découvrir dans le nouveau Fricote Magazine n°14 dont la couverture a été réalisée par le talentueux duo Zim&Zou. Retrouvez aussi dans ce numéro sur le thème « ConforTable » un article « Comfy At Home » signé par l’équipe de Fubiz. Magazine disponible depuis le 13 février.