Substral Fertilizer: Tyrants, Tomas

Substral Fertilizer: Tyrants, Tomas

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Stephan Junghanns
Art Director: Ralf Richter
Copywriter: Peter Strauss
Illustrator: Daniel Cojocaru, Ralf Richter
Typography: Tina Martin, Ralf Richter
Published: December 2007

Substral Fertilizer: Tyrants, Temudchin

Substral Fertilizer: Tyrants, Temudchin

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Stephan Junghanns
Art Director: Ralf Richter
Copywriter: Peter Strauss
Illustrator: Dorothee Boehlke
Typography: Tina Martin, Ralf Richter
Published: December 2007

Gorilla Ladders: Astronaut

Gorilla Ladders: Astronaut

A new breed of ladder.

Advertising Agency: Fenton Stephens, South Melbourne, Australia
Creative Director / Art Director: Alex Fenton
Copywriter: Simon Wong
Published: February 2008

ABUS Locks: Curse

ABUS Locks: Curse

Advertising Agency: Euro RSCG Duesseldorf, Germany
Creative Directors: Torsten Pollmann, Florian Meimberg
Art Directors: Florian Meimberg, Stefan Muhl
Copywriter: Torsten Pollmann
Illustrator: Stefan Muhl

Petrobras: Sea

Petrobras: Sea

This is also our challenge. To be in the environment without being noted.

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director:Fernando Freitas
Copywriter: Chiquinho Lucchini
Photographer: Platinum
Published: September 2007

Petrobras: Tree

Petrobras: Tree

This is also our challenge. To be in the environment without being noted.

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director:Fernando Freitas
Copywriter: Chiquinho Lucchini
Photographer: Platinum
Published: September 2007

Petrobras: Leaves

Petrobras: Leaves

This is also our challenge. To be in the environment without being noted.

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director:Fernando Freitas
Copywriter: Chiquinho Lucchini
Photographer: Platinum
Published: September 2007

Associated Ready Mixed Concrete: Mousepad

Associated Ready Mixed Concrete: Mousepad

No self-respecting man goes home reeking of mousepad and toner cartridge.
Now hiring concrete truck drivers. We need you. Mankind needs you.

Advertising Agency: O’Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen, Andrea Caillier
Published: December 2007

Associated Ready Mixed Concrete: Beep-beep

Associated Ready Mixed Concrete: Beep-beep

Beep beep, goes the car. Choo choo, goes the train. What are you looking at? Goes the concrete truck.
Windows down. Radio cranked. 20 tons of concrete. Nobody’s got a problem with you.

Advertising Agency: O’Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen, Andrea Caillier
Published: December 2007

Associated Ready Mixed Concrete: Holders

Associated Ready Mixed Concrete: Holders

Sorry, our trucks don’t come equipped with venti-double-iced-half-caf-caramel-macchiato holders.
Now hiring concrete truck drivers. No experience necessary. Smoker’s cough a plus.

Advertising Agency: O’Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen, Andrea Caillier
Published: December 2007

Associated Ready Mixed Concrete: Vegan

Associated Ready Mixed Concrete: Vegan

Vegan jerky. Tastes kind of like apocalypse.
Now hiring concrete truck drivers. A strong work ethic and an appetite for food made from animal parts, required.

Advertising Agency: O’Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen, Andrea Caillier
Published: December 2007

Dietrich Golf Tournament: Crane

Dietrich Golf Tournament: Crane

Dietrich company organizes an exclusive golf tournament for its premium clients. The challenge consisted in letting these clients know about the upcoming edition of the tournament in an original and eye-catching manner with the final goal of getting them to register and compete. In the two weeks leading up to the tournament, clients began to receive emails every two days containing a video with information regarding the tournament as well as an invitation to register electronically.

Advertising Agency: Grey Buenos Aires
Creative Directors: Pablo Gil, Sebastián Garín
Art Director: Diego Rubio
Copywriter: Coco Olivera

Dietrich Golf Tournament: Legginses

Dietrich Golf Tournament: Legginses

Dietrich company organizes an exclusive golf tournament for its premium clients. The challenge consisted in letting these clients know about the upcoming edition of the tournament in an original and eye-catching manner with the final goal of getting them to register and compete. In the two weeks leading up to the tournament, clients began to receive emails every two days containing a video with information regarding the tournament as well as an invitation to register electronically.

Advertising Agency: Grey Buenos Aires
Creative Directors: Pablo Gil, Sebastián Garín
Art Director: Diego Rubio
Copywriter: Coco Olivera

Dietrich Golf Tournament: Michael

Dietrich Golf Tournament: Michael

Dietrich company organizes an exclusive golf tournament for its premium clients. The challenge consisted in letting these clients know about the upcoming edition of the tournament in an original and eye-catching manner with the final goal of getting them to register and compete. In the two weeks leading up to the tournament, clients began to receive emails every two days containing a video with information regarding the tournament as well as an invitation to register electronically.

Advertising Agency: Grey Buenos Aires
Creative Directors: Pablo Gil, Sebastián Garín
Art Director: Diego Rubio
Copywriter: Coco Olivera

Dietrich Golf Tournament: Guitarrist

Dietrich Golf Tournament: Guitarrist

Dietrich company organizes an exclusive golf tournament for its premium clients. The challenge consisted in letting these clients know about the upcoming edition of the tournament in an original and eye-catching manner with the final goal of getting them to register and compete. In the two weeks leading up to the tournament, clients began to receive emails every two days containing a video with information regarding the tournament as well as an invitation to register electronically.

Advertising Agency: Grey Buenos Aires
Creative Directors: Pablo Gil, Sebastián Garín
Art Director: Diego Rubio
Copywriter: Coco Olivera

Dietrich Golf Tournament: Train

Dietrich Golf Tournament: Train

Dietrich company organizes an exclusive golf tournament for its premium clients. The challenge consisted in letting these clients know about the upcoming edition of the tournament in an original and eye-catching manner with the final goal of getting them to register and compete. In the two weeks leading up to the tournament, clients began to receive emails every two days containing a video with information regarding the tournament as well as an invitation to register electronically.

Advertising Agency: Grey Buenos Aires, Argentina
Creative Directors: Pablo Gil, Sebastián Garín
Art Director: Diego Rubio
Copywriter: Coco Olivera

Dietrich Golf Tournament: Pogo

Dietrich Golf Tournament: Pogo

Dietrich company organizes an exclusive golf tournament for its premium clients. The challenge consisted in letting these clients know about the upcoming edition of the tournament in an original and eye-catching manner with the final goal of getting them to register and compete. In the two weeks leading up to the tournament, clients began to receive emails every two days containing a video with information regarding the tournament as well as an invitation to register electronically.

Advertising Agency: Grey Buenos Aires
Creative Directors: Pablo Gil, Sebastián Garín
Art Director: Diego Rubio
Copywriter: Coco Olivera

Dietrich Golf Tournament: Couple

Dietrich Golf Tournament: Couple

Dietrich company organizes an exclusive golf tournament for its premium clients. The challenge consisted in letting these clients know about the upcoming edition of the tournament in an original and eye-catching manner with the final goal of getting them to register and compete. In the two weeks leading up to the tournament, clients began to receive emails every two days containing a video with information regarding the tournament as well as an invitation to register electronically.

Advertising Agency: Grey Buenos Aires, Argentina
Creative Directors: Pablo Gil, Sebastián Garín
Art Director: Diego Rubio
Copywriter: Coco Olivera

Hoffmann Minerals: Cable car

Hoffmann Minerals: Cable car

A cable car provides the most incredible connections. On its housing, for example.
Functional fillers for corrosion protection.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative Director: Christoph Everke
Art Director: Matthias Mittermüller
Copywriter: Tim Strathus
Photographer: Peter Schober
Graphic Designers: Andrea Gärtner, Basma Attalla
Account Supervisors: Valerie Simon, Christiane Löschke

Hoffmann Minerals: Diving mask

Hoffmann Minerals: Diving mask

Sometimes the most fascinating worlds are not in front of the diving mask, but in it.
Functional fillers for rubber.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative Director: Christoph Everke
Art Director: Matthias Mittermüller
Copywriter: Tim Strathus
Photographer: Peter Schober
Graphic Designers: Andrea Gärtner, Basma Attalla
Account Supervisors: Valerie Simon, Christiane Löschke