Maximum absorption.
Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Creative Director: Guy Bar
Creative Supervisor: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Matan Orian
Photographer: Yoram Ashaim
Published: July 2008
You have never slept so deep.
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Alban Galle
Art Director: Cyril Drouot
Photographer: Dimitri Daniloff
Account Supervisor: Laurence Dupas-Gelin
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Jan Leube, Matthias Spaetgens
Copywriter: Edgar Linscheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Account Supervisors: Katrin Seegers, Katja Weiden
Advertiser’s Supervisor: Dieter Frost
Graphic: Anatolij Pickmann
Postproduction: Gloss Postproduction
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Jan Leube, Matthias Spaetgens
Copywriter: Edgar Linscheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Account Supervisors: Katrin Seegers, Katja Weiden
Advertiser’s Supervisor: Dieter Frost
Graphic: Anatolij Pickmann
Postproduction: Gloss Postproduction
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Jan Leube, Matthias Spaetgens
Copywriter: Edgar Linscheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Account Supervisors: Katrin Seegers, Katja Weiden
Advertiser’s Supervisor: Dieter Frost
Graphic: Anatolij Pickmann
Postproduction: Gloss Postproduction
Rediscover the softness of wool.
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Pierre-Louis Messager
Art Director: Ingrid Varetz
Photographer: Vincent Fournier
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian
Rediscover the softness of wool.
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Pierre-Louis Messager
Art Director: Ingrid Varetz
Photographer: Vincent Fournier
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian
Advertising Agency: Raynet O&M LiaoNing, China
Art Director / Photographer: Jin Shangkui
Copywriter: Li Bing
Advertising Agency: Raynet O&M LiaoNing, China
Art Director / Photographer: Jin Shangkui
Copywriter: Li Bing
Advertising Agency: Raynet O&M LiaoNing, China
Art Director / Photographer: Jin Shangkui
Copywriter: Li Bing
Brief:
To get selected dealers and distributors excited about the new, special high-performance, battery-operated Bosch Rotak 43 LI lawn mower – with the help of an exceptional calendar.
Solution:
Every page in the calendar is cut in a special way to initially create the individual impression of a wild and untended lawn. The recipient becomes part of the action and tears off a calendar page every day. By doing this, he is actually continuing to ‘mow’ day by day and so, bit by bit, he has a perfectly cut lawn in front of him at the end of the year. It’s an authentic and unique mowing experience, because the width of the calendar corresponds exactly to the width of the lawn mower.
Results:
Thanks to its surprising idea, the calendar quickly became a coveted collector’s item. Since its publication in the middle of December 2007, the battery-operated Bosch lawn mower has been a topic of conversation within the national German dealer network.
Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolf Heumann, Dirk Haeusermann, Timm Hanebeck, Sascha Hanke
Art Directors: Andy Tran, Hendrik Schweder
Graphic Design: Nadya Innamorato
Agency Producer: Philipp Wenhold
Account Supervisors: Isabell Poschadel, Inga Gerckens, Jochen Schwarz
Brief:
Communicate the strength of Scottex kitchen paper towels to restaurant owners.
Solution:
We created a mailing made from real Scottex kitchen paper towels. These mailings were posted ‘as is’, without an envelope, and sent to restaurants all over Belgium. After a successful series within Belgium (see result) we decided to take things a step further… literally. So we used our agency in New York and a befriended agency in Tokyo. The agencies then sent out a new series of mailings to Belgian restaurants.
Results:
A big hand for the Belgian and world’s postal services! All the mailings we first sent out to test the concept in Belgium arrived without any damage. Same went for almost all the mailings we sent in the second round (from NY, Tokyo and Ushuaia). We called all the restaurants to check if and how the mailing was received. 98% of all the mailings reached the restaurants in a perfect state and was considered super original and convincing. Even the series posted from Ushuaia, the world’s most southern city, made it all the way to Belgium.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Directors: Carsten Van Berkel, Stefan Leendertse
Account Directors: Patrick Clymans, Philippe De Cleen
They have lost this war.
Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Nicolas Lozano
Copywriter: Bryan Moreno
They have lost this war.
Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Nicolas Lozano
Copywriter: Bryan Moreno
They have lost this war.
Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Nicolas Lozano
Copywriter: Bryan Moreno
Big is In
Advertising Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director: Tali Dayan
Copywriter: Yoav Shutan
Illustrator: Oriel Agmar
Photographer: Yoram Asheim
Other additional credits: Client: Newpan
Published: June 2008
Big is In
Advertising Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director: Tali Dayan
Copywriter: Yoav Shutan
Illustrator: Oriel Agmar
Photographer: Yoram Asheim
Other additional credits: Client: Newpan
Published: June 2008
Big is In
Advertising Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director: Tali Dayan
Copywriter: Yoav Shutan
Illustrator: Oriel Agmar
Photographer: Yoram Asheim
Other additional credits: Client: Newpan
Published: June 2008
Don’t let dust mite take control of your dog’s life.
Advertising Agency: Comm’pas, The Netherlands
Art Director: Jeroen Manders
Copywriter: Levi Sars
Illustrator: Ezra Szigetti
Photographer: Studio Peek
Published: June 2008
Don’t expect your food to look after itself.
Advertising Agency: DDB Sydney, Australia
Via: Kuteev
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