Syoss Care Wash – Get syossed (2016) 1:30 (Switzerland)

Syoss Care Wash - Get syossed (2016) 1:30 (Switzerland)
Anyone want to get washed and dried like they’re going through an automated car wash? I think it would be fun but I have it on good authority that some people find that experience terrifying. And hey, when its automated it means you don’t have to deal with people. Sweet!

Caudlíe "Powered by the grape" (2016) :30 (France)

Girl dances in the rain and eats grapes. She needs the grapes. For soothing hydration. This spot is for Caudlíe’s new Vinosource line of cosmetic products. Catchy music.

Yves Rocher "The fish gape" (2016) 1:00 (Belgium)

Funny ad that shows what you can do with a small budget, for cosmetics and beauty brand Yves Rocher. The duck face did not make it into the dictionary, being a short-lived fad. But the fish gape will. This will teach you how to make the perfect fish gape face so you can keep your lips trendy. Watch out, selfie world. This campaign launches the brand’s six new lipstick colors.

MTS 4G Internet – Cheating Radio – (2016) 1:49 (Russia)

MTS 4G Internet - Cheating Radio - (2016) 1:49 (Russia)
BBDO Russia Group for MTS created this “Cheating Radio” ad for MTS 4G Internet promotion. Like most other places on earth Russia has laws about certain types of ads needing to have a disclaimer at the end, and while they may not have the RACV Car Loans – Disclaimer Guy, they do often end up with a super-speeded voice reading as fast as possible at the end, making some of it sound like helium-speeded squirrels.

BBDO Russia Group and MTS bought the shortest available duration for the spots on the radio and “tailed” such adverts with its own speeded message: “4G Internet by MTS – super-fast Internet. You can’t tell people about it faster.” Mocking how the disclaimers already sound, and using that to make a point. Very funny, and very smart use of advertising creativity tailored to the media where it resides. In other news, Moscow looks like Stockholm on Steroids, right down to the old-school subway trains and the bombastic subway stations. Remind me to visit.

Boots "No7 Lift & Luminate with Alessandra Ferri" (2016) 1:03 (UK)

World class ballet dancer Alessandra Ferri, was the youngest ever Principal dancer for The Royal Ballet, and is still dancing at 52. To celebrate this look young at any age motif, this spot features Ferri dancing, literally, with a 25 year old version of herself. When she first performed in the Royal Ballet as a principal in a production of Romeo & Juliette. While she still dances the same as she did back then, she also doesn’t, because she’s bringing more than a quarter century worth of experience with her.

Life "WetBrush" (2015) 1:30 (Israel)

Life puts its WetBrush to the test with parents and kids. Can they tell who is brushing their hair? Not any more. The new WetBrush eliminates the pain of having your knotty hair brushed.

UHealth "Breathe" (2015) 1:00 (USA)

The University of Miami’s health system is pretty robust and first rate. That might be why everyone is still breathing in this spot.

Huggies "Daddy ep1: pregnancy" (2015) 2:43 (Israel)

A very sweet in-depth look at fathers and their experience going through the profound feeling of having a baby in this branded content piece for Huggies. The ones they interview give the credit to their wives– one of them draws the line at the phrase “we’re pregnant,” while another considers men the co-pilots at best. Dadvertising. At least these dads are speaking from the heart.

Huggies "Daddy: Promo" (2015) 1:30 (Israel)

Dadvertising has hit Israel, in this spot for Huggies which features dads describing what their little ones mean to them.

Old Spice – And So It Begins / Terry Crews and Isaiah Mustafa (2015) :60 (USA)

Old Spice - And So It Begins / Terry Crews and Isaiah Mustafa (2015) :60 (USA)
What happens when you merge the bizarro Terry Crews Old Spice commercial style, with the sleek tongue-in-cheek cool of Isaiah Mustafa Old Spice commercial style? Thankfully, you don’t get a Fabio style Old Spice campaign, just a chain of cleverness, randomness and hilarity. Listen carefully and you’ll find that cloned Scottish Terry is playing bagpipes on that seven-Terry motorbike ride. Cute touches galore, like the old spice bottle actually has a skeleton, and smooth Isaiah switching from an axe to a paddle in a blink – fans of the Old Spice ads will love this.

Some of us are over it though. This campaign is nudging ever closer to its sell by date, which is a shame in itself as it was so fresh when it first began. It’ll never be predictable, and marrying the two opposites is exactly where they should be now. In fact – somewhere I think someone is trying to sell a full length movie with these two characters.

Super-Pharm "Mook" (2015) 3:04 (Israel)

Social experiment time. For Super-Pharm’s private label line, M6 razorblades they had a guy give up his beard of 14 years to see what would happen. His wife and kids (who had never seen him without his beard) were stunned, but the best moment comes from his dad who mistakes him for a customer in his store at first. Along the way we get some insights into why men keep their beards, and what happens when they shave them off.

Topical ad : ‘However you beat the tube strike Sure keeps you fresh with every move’.

The London Underground will go on strike, during the hottest month of the year, and still people will need to get to and from work and other places. Enter this antiperspirant brand “Sure” topical ad campaign, telling people that even if the tube stops, they don’t have to. They might bike, walk or take one of those silly little scooters to work, and if they do they’ll need a good antiperspirant considering the heat. “However you beat the tube strike, Sure keeps you fresh with every move”.

L'Oréal Paris – Helen Mirren / Now more than ever – (2015) :30 (UK)

L'Oréal Paris - Helen Mirren / Now more than ever - (2015) :30 (UK)
Casting Helen Mirren in an anti-aging cream ad is a little bit of genius. Helen ages, but she’s also looked fantastic throughout her career – with her charisma, fit physique and ability to convey a thousand emotions with just once glance. And that’s really all we can hope for in a cream, something that helps us look fantastic, whatever age we may be.
In the ad, a young lass offers dear Dame Helen Mirren a seat, she is 69 after all, and Helen gives us that glance. “Ever feel like you go unnoticed? …And when you aren’t… Well. Enough” Helen switches into red bra and black leather to take to the town, while declaring “our perfect age, is now” for Age Perfect. She also gives her best cougar glance to a young man working out. “Are we worth it? Now more than ever.” Oh Helen, leave the poor boy alone!

One Direction Perfume – Between us – (2015) :90 (UK)

One Direction Perfume - Between us - (2015) :90 (UK)
Good golly, here’s 90 seconds of camp dorky jokes acted out by the One Direction crew as they collect ingredients for their perfume. I want to say “it’s a terrible ad” but then I know who this is targeted at, teenage fans of One Direction, who will appreciate the silly humor and the so bad it’s funny elaborate ingredient collecting. So I’ll just leave it here where all the adults can collectively groan while watching it.

Urufarma – Feliz Día, Hombres (Congratulations, men) #Glasslion (2015)

Urufarma - Feliz Día, Hombres (Congratulations, men) #Glasslion (2015)
Ad agency Notable turned international women’s say on its head by congratulating all men that they can do all those “unmanly” things that breaks gender norms, and be with whomever they want be it a divorcé, a woman who has children, a woman who doesn’t want children or heck, even a man. Shortlisted in the #Glasslion category at Cannes Lions 2015

Gillette BODY – Shave Forth – (2015) 2:19 (USA)

Gillette BODY - Shave Forth - (2015) 2:19 (USA)
Apparently we’re now on some sort of male synchronized swimmers kick here in Adland today, because why not? What is this surreal music video / ad for? Gillette BODY of course, a razor for your chest, not face – hence the west side story swim battle between green faces & box heads. Cut+Run’s Akiko Iwakawa edited this curious and sublime thing which is honestly the best thing I’ve seen from Gillette since the techmatic adjustable razor in Super Bowl 1969. Directed by Hiro Murai, known for his penchant for absurdist visual spectaculars, and set to an EDM track created exclusively for the project by DJs From Mars and Dr Lecktroluv. It’s weird and it’s faboo. More please!

Glorix "Blood Portraits" (2015) 1:44 (Russia)

Glorix is a mosquito repellant. In this activation, they reasoned that every drop of blood a mosquito takes from us is a drop of blood that could have saved a life as part of a donation. To get that idea across they created Blood Portraits. A micro-scale art exhibition with an ad at the end. 80% of people who viewed the exhibit wanted to donate blood after. Glorix then had a larger fundraiser, too. Smart idea and a good cause, as well.

Honest "Honestly Transparent" (2015) :30 (2015)

None of us have x-ray vision to know what’s in our household ingredients, but thankfully there are eco-friendly household companies like Honesty who are transparent with which ingredients go in their products And which ones don’t.

I like how this spot goes from cutesy to pervy when the dad picks up the X-ray glasses at the end and checks out his lady woman and is all like “Imma be ‘transparent’ with you, tonight.”

It helps offset the saccharine qualities of this spot like the stock music and the “pleasant mom” vo.

Navicent Health—Kindness (2015) 1:00 (USA)

Navicent Health—Kindness (2015) 1:00 (USA)
Kindness can change your day. Or your life. Nice positioning for a healthcare company.

UnitedHealthcare – Our song / Dirty Dancing – (2015) :60 (USA)

UnitedHealthcare - Our song / Dirty Dancing - (2015) :60 (USA)
The casting here suits the idea much better than the furniture suits the couple, for some reason they don’t strike me as mid century modern types. But they do strike me as loving “Dirty Dancing” being cuddly & still flirting with their spouses types. So when they start a spontaneous dance-off in the kitchen, I’m there. And when she “comes in too hot”, I’m giggling. Ouch. That had to hurt.