Beer for Belts by Y&R Prague

Beer for Belts is a charitable action pledging to donate belts to Americans who are wearing sagging pants, for every 6 pack sold throughout the campaign.

Two Tales is a family owned brewing company from the Czech Republic, exporting beer novelties around the world. The campaign reflects Two Tales’ spirit, a beer that’s ready to add a touch of fun and flavour to a market that’s already cluttered with generic beer brands.

Executive Creative Director: Jaime Mandelbaum
Senior Art Director: Atila Martins Lauar
Graphic Designer: Neil Johnston
Copywriter: Andrew Lewis
Copywriter: Simona Lazar??
Social Media Manager: Mark Long
Motion Designer: Carlos Baer
Account Director: Jakub Heres
Junior Account Manager: Lucie Cechova?

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