All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies

Advertising like law, journalism, technology, engineering, medicine, and other professions demands countless hours from its workers. This, despite damning evidence that productivity and creativity fall flat after about six hours of concentrated work. According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day. A 2014 national Gallup […]

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Relax, With WordPress You Can Do Anything

WordPress is the world’s most dominant content management system. According to W3techs, WordPress has 58.55% of the CMS market share — more than all other systems (eg, Drupal, Joomla) combined. Did you know that some of the most successful companies in the world prefer WordPress as their CMS, including TED, NBC, CNN, TechCrunch, People magazine, the NFL, […]

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Meet Me In The Internal Creative Review

“Thinking a lot about less and less And forgetting the love we bring…” –Hunter/Garcia The ad business can take a toll on a person. The ad business can also reward a person financially, and some would argue, creatively. Because money and industry fame are on the line, people working in advertising tend to take it […]

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Are You Hooked On Your Own Pixel Dust? You’re Not Alone.

Marketers love digital because they can track it, and then spend countless hours pouring over the data. Marketers love data because it makes for excellent graphs and great talking points in meetings. What marketers do not love is digital ad fraud, and sadly digital ad fraud is a problem with no solution in sight. Fraudulent, […]

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WPP Lets Thousands of People Go; Calls Itself A Creative Transformation Company

Advertising is a tough business that seems to get tougher by the day. One day you’re on top, enjoying long lunches and VIP invites to the best parties in Cannes. Then a new day dawns and you’re out the door just like that, left to wonder what happened and what’s next. Derek Thompson of The […]

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Digital Media Installation in Péronne, France Reveals the Brutal Truth of War

100 years ago, World War One ended. Many of our ancestors paid the ultimate price in the Great War. An estimated nine million combatants and seven million civilians died as a direct result of the war. It was bloody and brutal. Today, we remember. Liberté, égalité, fraternité! The Face of History To commemorate 100 years […]

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What Did You Learn Today?

When I was a boy, my grandpa would ask me the same question over and over. “What did you learn in school today?” The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most […]

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Oddly, Workplace Ghosting Is The Trend That Reveals

Do you know what ghosting is? It started with online dating, but the practice of disappearing in the middle of a project you’re working on, or a job interview you’re in the middle of, is now widespread. It’s a sickening trend and its end is not now in sight. The LinkedIn post I made about […]

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What Marketers Can Learn from Hootsuite Academy

Have you heard of Hootsuite Academy? I recently discovered the software company’s array of educational offerings—including both free and paid social media courses. Hootsuite Academy offers social media training for teams and individuals. The training regimens appear to be a smart brand extension and a deep dive into brand utility (that flawlessly connects back to […]

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U.K. OOH Specialty Shop Talon Outdoor Lands in New York

Talon Outdoor, the specialty out-of-home agency that handles all of Omnicom Media Group’s displays in the U.K. for brands including McDonald’s and Google, is expanding to the U.S. with its first office in the country opening in New York today.

The agency promised, in an announcement today, to design and execute the same “data-driven, technology-led integrated outdoor campaigns” seen across the U.K. for brands in the U.S.

The New York office will be led by managing director Irina Zeltser, who worked on OOH at Project X previously, and supported by Talon founding partner James Copley. Ruth Schinn, a U.S. industry vet who has worked at Posterscope and Kinetic, was hired as a director.

“This is an exciting time to be in the industry, with the advent of new digital technologies, audience targeting and measurement capabilities that continue to lift the medium as a whole,” Zeltser said in a statement. “We intend to embrace the ongoing digital transformation in OOH, employing an approach that leverages all of the technological and creative assets at our disposal to smartly deliver the most effective and accountable integrated campaigns for our clients.”

According to a Talon spokesperson, Omnicom Media handed their entire out-of-home portfolio in the U.K. to the specialty agency in April 2013. That means Talon handles the outdoor work for all of the larger agency’s brands including McDonald’s, Sony Pictures and Google.

The spokesperson said that relationship does not extend to the U.S.

In the U.K., Talon is tied to a host of innovative out-of-home campaigns including one in November that saw digital billboards for McDonald’s change with traffic patterns. Talon and OMD handled the media buying for that campaign, which was created by Leo Burnett.

In March 2016, Talon also built a bar in London made almost entirely out of chocolate for global brewer Carlsberg. The pub was disguised as a billboard but opened up to a confectionary watering hole, earning it a spot on Adweek’s Ad of the Day list.

Talon’s U.S. division is a joint venture with Holt Media Companies, a firm that provides network, media buying and advisory services to brands. Holt is tasked with providing insight to Talon on the U.S. landscape. Alongside founding agency partner, Ptarmigan Media, Talon will also expand work with creative and tech shops Grand Visual and Blis, according to the agency’s statement.

A Talon spokesperson said they’re not ready to share information regarding their clients.

The Digital Divide In Adland Is Widening

How many times have you heard the term “digital transformation” in the past year? Are you feeling transformed yet? San Francisco ad man Tom Bedecarré doesn’t understand what’s taking so long. In response to a Wall Street Journal article about Publicis’ efforts to get the cool kids in a room, Bedecarré wrote this on LinkedIn: […]

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The Quants Runneth Over

Data collects, mostly into piles of digital rubble. Yet, data is prized and those who provide it are revered. The high priests of data analytics have the floor right now, which is understandable and ridiculous at the same time. It’s understandable that clients are scared to death of their own intuition and risky creative ideas […]

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Sears Is On The Wrong Screen

Just 11% of Sears sales come from e-commerce. No surprise there. Smart retailers know that TV advertising drives interest and newspaper circulars drive traffic. According to The Wall Street Journal, Sears Holdings Chief Executive Edward Lampert is on another page. He champions the use of digital marketing over traditional TV and print advertising, arguing that […]

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Brevity Is The Soul of Wit, But Not On Twitter, Not Anymore

Twitter doubled down on its character limit this week. Users of the social media platform are now able to update in 280 characters—twice the previously allotted character count. The news isn’t going over particularly well in certain circles. At least two literary lions loathe the change. Twitter’s destroyed its USP. The whole point, for me, […]

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InklPay’s WordPress PlugIn Opens The Door To A New Day

Unlike larger and more mainstream online publications, AdPulp has the ability to reject online advertising in its current state. Like thousands of other independent publishers across the globe, we pay no rent for an office, no salaries, and no dividends. Having said that, removing advertising from this website is much more than a financial move. […]

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Command and Control Is for 20th Century Egotists, Not 21st Century Marketers

Bad advertising is here to stay. Bad advertising is about to go away. Which is it? Here’s a fresh sample of how bad, bad can be: I know that hurt. Sorry for putting you through that. Is there any hope for an industry that consistently churns out this kind of rotting flotsam? According to Andrew […]

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Awareness – Interest – Desire – Action

In 1898, Elias St.Elmo Lewis developed a model that mapped the consumers’ journey. Today, we call his framework the sales funnel. Some Marcom philosophers posit that the sales funnel is dead on arrival today. But Beth, an Associate Professor of Advertising at Syracuse University’s S.I. Newhouse School of Public Communication says not so fast. What […]

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Lead Prospects To The Funnel of Love

What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill […]

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Rova’s Joe Olsen Turned His Agency Into A SaaS Provider for Agencies

A decade ago many “digital agencies” were primarily production shops sub-contracting out to the big agencies in big cities. It was a profitable business for several years, but many clients were not fully satisfied. Something was missing. According to Joe Olsen, CEO of Rova, that something was the strategy that would wed digital production to […]

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Ladies, Start Tracking The Rudeness All Around You

Are you a mansplainer? Prepare to be disrupted. In honor of International Women’s Day, BETC Sa?o Paulo has launched the Woman Interupted App to combat gender inequality. In 2014, a study by researchers at George Washington University pointed out that women are significantly more interrupted than men. Last summer, during the first “debate” between Don […]

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