CP+B and James Harden Call on Master Groomer ‘The Beard Guru’

In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it’s not his defense: it’s his beard, which is too intense for the game’s new “face scanning technology.”

In order to address the matter, he turns to the appropriately Germanic “Beard Guru”:

As people with beards, we love this spot. Anthony Davis’ cameo really makes it, and we’d like to test that scanning technology ourselves.

Unfortunately, the Guru is not real. Germans’ ability to grow and preen amazing facial hair, however, is almost too real.

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