For Bernice Chao, her road to a life as a professional creative started with drawing classes and a first generation, candy-hued Apple iMac computer that her parents brought home one day. “I began creating drawings in Paint,” she recalled for Adweek’s AAPI Creative Spotlight. “I have always loved technology and art.” She continued to nurture…
Artists like Rembrandt and Rafael secured their places in history through their abilities to convey the human condition with mere brush strokes. Approximately 500 years later, a new campaign illustrates how some of the most revered works of art may contain more than intimately captured moments–like previously overlooked hints at their models’ health. Argentina’s Breast…
Five years ago, a scrappy young canine-dedicated brand called Bark spent about $3,000 to make a music video starring a handful of its women employees and their four-legged BFFs. “Dog Mom Rap” quickly went viral, logging more than 7 million views and 295,000 comments. The upbeat ode to pushing geriatric pugs in strollers and throwing…
Director and filmmaker Rhi Bergado’s list of credits is a beauty enthusiast’s dream, featuring work with industry mainstays like Manny MUA and Patrick Starr, as well as brands including Urban Decay and ColourPop. But the work hasn’t always been glamorous. In fact, the Long Beach-based creative has encountered multiple instances of problematic ideology throughout their…
If you have ever been asked “where are you from?”, you may have answered that you were born here or grew up in the U.S. But if you were then asked the follow-up question “where are you really from?”, then you might understand and have experienced this stereotype: the perpetual foreigner. The #IAmFromHere | A…
For NYC-based copywriter Ravi Singh of Grey, one of the keys to success is not being afraid to go a little niche. He leaned into absurdist humor, for instance, with the project “Why We Should Not Stop at Just Remaking MGS” by fictional author Saul Ed Sinek for the Hideo Kojima fansite The Snake Soup….
Los Angeles-based creative director Vikas Bhalla’s interests in design and advertising were sparked at an early age. “I grew up in Santa Monica near the Binoculars Building in Venice,” he told Adweek. “I couldn’t believe how cool it looked. It blew my mind.” Noting that the classic bright yellow “TV Is Good” billboards from ABC…
Burger King has decided to part ways with agency David after the fast-food chain named independent agency O’Keefe Reinhard & Paul as its creative agency of record for the U.S. market. Numerous successful and award-winning campaigns were made by Burger King and David under BK CMO Fernando Machado, who left a year ago. They developed…
For those who think goat yoga is so 2016–it is, by the way–there’s a new mind-body-mammal experience launching in the heart of Kentucky. And while it may have started off as a lark–one of several concepts for a brand brief that essentially said “bring it!”–horse yoga is about to be a thing. A little backstory:…
From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it’s still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing. The business, owned by…
As more brands continue to integrate with the fashion world, nothing is left unturned as Panera Bread reminds us of the endless creativity driving these unconventional moments of brand merchandising. In celebration of Panera’s new Chef’s Chicken Sandwiches, the caf? chain teamed up with rapper and producer T-Pain and North American livestream shopping platform NTWRK…
Non-profit organization Asians in Advertising has quickly established itself as a prominent advocate for the advancement of Asian American and Pacific Islander (AAPI) professionals in the marketing industry. Now it’s teaming up with Adweek to honor its creative community for AAPI Heritage Month. Beginning May 1, Adweek will host the AAPI Creative Spotlight series, a…
Insects occupy a slightly concerning percentage of the planet’s overall mass–nearly one gigaton of biomass carbon, to be exact–which is only one reason why a homeowner may want to act quickly when experiencing an infestation. Preventing insect populations from growing to planetary proportions isn’t easy, so it’s best not to call in just anyone to…
The stats are staggering: According to the Mexican Association of Stolen and Disappeared Children (AMNRDAC), on average 10 women disappear every day in Mexico–55% of them minors. Meanwhile, their families must deal with the financial impact of their search along with the unimaginable pain of such sudden loss. To help raise awareness and resources for…
The rise in remote work since 2020 has led to many employees spending a lot of time collaborating through Google Drive. Coors Light and Mischief have come up with a creative way to surprise colleagues checking in on your project’s progress with a “CoorsSlide” rebate. Coorslide.com hosts a slide that can be easily copied and…
People on the East Coast know Friendly’s as their neighborhood restaurant, one where families gather for a casual meal, teams congregate after the game for a round of sweet treats and birthday parties with ice cream sundaes abound. Somewhere along the way, however, Friendly’s lost its luster and needed a boost. It filed for bankruptcy…
A new sports ed-tech platform co-founded by St. Louis Cardinals manager Oliver Marmol offers aspiring athletes exclusive video training and the ability to speak directly with professional athletes through AI. The platform, called Versus (VS), is working up to a launch roughly six weeks from now, and is already in a long-term relationship with the…
More clients are looking to their media partners for creative guidance. It’s forcing the industry to once again ask what, exactly, a media agency does and if creative is part of it. A creative practice within a media agency is no new concept, but traditionally they’ve been small. Now, a changing industry characterized by fewer…
Since its inception, Patreon has provided a space for independent creators to make additional income while connecting directly with their most fervent supporters. For many marginalized creators, the membership platform is a vital, if not wholly necessary, extension of their small business or portfolios. But any venture is only as effective as the resources at…
According to the European Commission, 42% of brands are guilty of wildly exaggerating their green credentials. As we race towards Earth Day, sustainability platform Whereform wants to do its bit to tackle the issue with a catchy pop song it hopes will inspire change. “Stop the Wash” puts a humorous spin on the serious problem…
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