Tampa-based copywriter Dayna Singh is committed to using her platform to encourage societal shifts on a global level. “The work we do ultimately shapes culture–and I wanted to use this platform for good,” she said to Adweek for the AAPI Creative Spotlight, made in partnership with Asians in Advertising. She continued, “I wanted people of…
For NYC-based copywriter Palak Kapadia, working for brands with wide-reaching platforms entails a responsibility to push conversations forward. “I am very passionate about work that has the ability to make a meaningful difference. As someone who has the privilege to write for brands with big, influential platforms, I feel like I have a responsibility to…
For NYC-based copywriter Ravi Singh of Grey, one of the keys to success is not being afraid to go a little niche. He leaned into absurdist humor, for instance, with the project “Why We Should Not Stop at Just Remaking MGS” by fictional author Saul Ed Sinek for the Hideo Kojima fansite The Snake Soup….
“Enjoy Illinois” is the new travel and tourism campaign for the Land of Lincoln. The two words (Enjoy Illinois) rhyme, are easy to recall and suggest good times ahead. I also like the positioning line used in the campaign, “Welcome to the middle of everything.” For the state of Illinois, it’s the perfect tagline. The […]
The post Jane Lynch Enjoys Illinois, Invites You To Do Likewise appeared first on Adpulp.
I am a writer. I write ad copy, journalism, poetry, fiction, and essays—not necessarily in that order. Because I am a writer, I want to laugh at the idea that a machine can do what I, or what any writer does for a living. Sure, a machine can spit out words, I get that part. […]
The post The Machines Have Moved In. The Machines Have No Feelings. appeared first on Adpulp.
There is a job in which smart people are paid to think, create and dream but it’s not taught in schools where children are told to follow rules and do what they’re told to the extreme. The world of advertising is perhaps still a mystery to most of the planet as it rarely makes an…
“Right about now, we could all use a pancake.” It’s a presumptuous statement from IHOP, but it’s also a true statement. We, the People, could use a pancake. I do like this bit of positioning: “For parents who’ve been making their own pancakes, and for night owls who missed staying up ’til dawn…” It’s an […]
The post IHOP Feels Our Hunger—Is Uniquely Prepared to Feed Us Pancakes appeared first on Adpulp.
As brand social media continues to evolve, the trope of “the intern runs the account” is in the past. Now brands are looking for ways to manufacture a tone that seems like an intern is running the account. Sometimes this results in massive success, and other times this is a beautiful disaster. Below are three…
S. Todd Anthony kindly requested a Zoom meeting with me last month. During the meeting, he asked me a lot of great questions about advertising, copywriting, clients, mentoring, and more. The full interview is available on his LinkedIn page, right now. It will also be published on Pinwheel’s blog. For a taste, scroll down to […]
The post This Time, I Answer the Questions appeared first on Adpulp.
Here I find peace. Here we are free. Here the tradition continues. Here it’s your season. Question. Why make a thinly veiled political advertisement (favoring one side) when the intent is to sell deer hunting equipment to all who hunt deer? Question. Who would be more likely to go deer hunting—Don Trump or Joe Biden? […]
The post Hunting Has Its Own Virtues, Virtue Signaling Isn’t One of Them appeared first on Adpulp.
Politics is such an ugly sport, unlike baseball. Baseball is life-sized chess with cleats. Baseball is also America’s pastime, and politics is not. Politics is America’s wasteland. And politics in a presidential election year is even worse. All of which leaves the American public hungry for something good, something original, and something fun. Something like […]
The post Political Ads Get Properly Skewered By A Major League Baseball Team appeared first on Adpulp.
Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. […]
The post I’ll Take ‘Creative Wizardry’ for $800, Alex appeared first on Adpulp.
Do copywriters write well in other forms? Does it matter? Yes and yes. For professional writers, there is the literary market, the entertainment market, the journalism market, and the advertising market. When you work in advertising, all of the sister industries are part of the big picture. When you go to bat for a brand, […]
The post Poets Are Particularly Adept At “Packaging” Big Ideas for Brands appeared first on Adpulp.
Writing and design—these are the core skills that propel the communications industry forward. Without excellence in writing and design, we would have no great books, films, or architecture, and our advertising would be a complete waste of time and money. Thankfully, there’s a universe of talented writers and designers and many are willing to work […]
The post What Is Great Writing, And Where Do Great Design Ideas Come From? appeared first on Adpulp.
The Thrity Rooms To Hide In Addition. John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It’s a great Sunday afternoon chat with almost no…
The Thrity Rooms To Hide In Addition.
John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It’s a great Sunday afternoon chat with almost no cursing and only minorly bothersome mouth sounds.
And stay tuned. ‘Coming in August 2011: The American Copywriter Reboot.
At this point in online marketing, most novices hear that blogging can be very effective for generating revenue. Should you be completely new to affiliate marketing, then you must become aware that earning money with blogging involves effort, time as well as the right information. The information needed to be successful is not hard to learn, but it must be learned for maximum success. As with every other area of online marketing, the majority of blogs fail to earn very much money. Still that is actually not essential if you use the right approach. But the most important aspect with any internet business is to take action while continuing to educate yourself about making money online.
You are going to have much less trouble and better results if you arrange your blogs for the best performance and in a particular order. To begin with, never rush out and spend money on a domain address without having conducted keyword research in the market, or niche. You can actually prevent much heartache and not waste time by doing so, and you must find the right niche in order to be successful. Just one factor is whether or not your niche loves it, has extra money and spends some of it in that niche. It is a stone cold proven fact that you will make more money working in a niche you really take pleasure in. The experiences of several people have shown that we tend to pay no attention to those markets, and businesses, which unfortunately hold no interest whatsoever for us. So, visualize having to generate all kinds of content on a subject which bores you to no end.
Finding the right theme and working with it can be a true headache if you do not know what to search for. Essentially, you have to pick themes that you pay a premium for versus themes that cost nothing. Your theme needs to be appropriate for your product or service and market, otherwise your audience may be turned-off and just leave. You also need to be watchful because some free of charge themes possess encrypted code, and you will not know what the objective of it is. One common experience with free themes is they might develop unpleasant broken formats, and then if it is not updated you are stuck and must to find another theme. You also need to ensure your theme works with important plugins such as those for search engine optimization. This has not even been an in depth talk about themes, so just bear that in mind.
The content you use on your websites must conduct multiple jobs at the same time. Search engine marketing means your posts needs to be written with keyword optimization in mind. You should utilize certain methods with your content that is designed to give you exposure in social media sites. When you are wanting to do that, then it depends upon your particular tactic aimed at evoking a response out of your visitors. If there is anything that is really important, it is simply creating content material for your target audience. If you know specifically what your market desires, then your position is going to be much stronger. Ultimately, figure out how to develop your own writing voice which will be just a reflection of your specific personality.
This is merely the tip of the education iceberg regarding blogging and building a respectable income. The web is filled with material about running a blog and earning money with it. That means it is substantially more important that you learn from trustworthy sources.
For individuals looking to make cash online, you’re going to find that this is something which isn’t as difficult as many men and women make it out to be. We are speaking about marketing affiliate programs in order to earn a commission, and when you understand the best way to go about doing this you’ll be able to make money on the net. In order to do this properly your best bet would to be setting up a blog which is centered around a specific niche market. On this page we’re going to be talking about everything you should be doing with regards to advertising affiliate programs on a blog.
Choosing a niche that you are interested in and can be profitable in will be the first step and naturally locating affiliate products that fit into this niche will be the next step. Do not believe what you may possibly have heard from men and women about not entering certain markets due to the amount of competition in these markets, simply because you can end up being profitable in just about any niche. Once you choose your niche you are going to want to choose a domain name which will actually fit into this niche and will complement the topic of your blog.
In relation to installing the blog on your domain you’re going to see that in your cPanel that’s related to your hosting account there’s a program that will do this for you automatically. The affiliate products you are promoting may very well have a section just meant for affiliate marketers that will allow you to select banners that you could place on your internet site. Another thing I ought to mention is that you need to ensure these banners are all over your website and not just on one page.
It is now time for you to begin your content creation and you ought to take into account that this information that you post on your blog should be useful to other folks. Every time you put a new post on your blog it’s really important that you actually build back-links pointing to that page directly. The necessity of building these back-links is making sure that the various search engines know that this page has been produced and can also start sending traffic to those pages. Another thing I should point out is you need to keep your blog updated daily and build back-links to all the new content each and every day.
If you stick to everything that we’ve explained here on this page you will recognize that you’ll continuously be building content which is indexed in the search engines, thereby getting a steady stream of traffic. As your traffic continues to increase daily you’ll see that a lot more individuals will wind up clicking on the banners on your blog which is how you’ll wind up creating an income from the affiliate programs. You will needless to say also find that there are some other ways to generate traffic to your blog but the information above will be a fantastic place to start.
There are tons of folks right now that end up starting a blog in an effort to start getting increased traffic to their sites. You are going to also find that there are folks who will simply use blogs in an attempt to make cash from Adsense or affiliate programs. Regardless of what you are using your blog for, you’ll realize that you’ll need to still optimize your blog to obtain the traffic you are trying to find. If you are looking to discover how to optimize each page of your blog we will be showing you how to do that here.
The main thing you want is to get your blog pages listed in search engines like Google, as this will be one of the greatest methods for getting targeted visitors to your pages. One thing you’re going to find is that you will want to add all of the ping sites you can find into your word press blog so that when you update your blog your new pages will be pinged. You will find lists of ping sites using any search engine, then you just copy and paste the list directly into your Word Press dashboard.
The content of your blog will also be a big thing that you need to have to be concerned with and utilizing the keyword phrases in the blog in the correct places is really important. The very first thing you’re going to learn is that you will want to make sure that you’re using your keyword phrases throughout all the content on the web page. When you are starting off you will need to develop a title for your post and you will want to be sure the keyword phrase is incorporated in the title. Yet another thing you will want to do is to make sure that the URL that’s created for the post also has the keyword phrase in it. For people that are not aware this is what you would type in to your browser.
Yet another thing you’re going to want to make certain of is that the keyword phrase that you’re targeting can be found all through the content. For each and every paragraph you have on that page, you should have your keyword phrase appearing once, so a 6 paragraph article means that you should have the keyword 6 times within the content. When doing this it’s also essential to position the keyword phrase in the first sentence of the first paragraph and in the last sentence of the final paragraph. You will have the ability to get better search engine ranking for that page because the major search engines will understand what you page is about.
The last thing you need to do is to take the URL for that web page and go to all of the social bookmarking sites and publish that page to as many of those sites as you can. What you’ll find is you will be obtaining better search engine positions for the individual pages as you’ll be building website links to those pages. You’ll also realize that you’ll be generating traffic from the social bookmarking sites on their own. For individuals who follow these tips you need to find that you’re going to be getting more visitors.
Utilizing The effectiveness of News Content In Your Blogging
Blogging resources continue to get significantly more powerful. Needless to say perhaps the best example of real time updates lies with Twitter, but that just sets the stage for bloggers. The way a news item effects your niche market is the point of view you’re looking for. Blogging about breaking news and developing trends is able to bring huge numbers of targeted traffic to your blog if you approach this correctly. There are lots of terrific tools that will help you accomplish this, and you may presently be aware of many of them.
Your goal is to get a page 1 listing on Google for your news item. It’s tough to beat out the big news sites for these number of spots. Nevertheless, you can optimize your blog posts, about the story, with prefixes along the lines of ‘update’ and then the search term for your story. I have personally witnessed ordinary blogs listed in a separate window, in the center of the first page, under the heading of updates. You’re going to get better, over time, identifying the best techniques for taking advantage of news stories to get more readers to your blog.
It is easy to catch leading news stories as they start to break by using a number of online resources. At times television news still presents “breaking stories” which you are able to post about. Acting quickly is crucial to making this work effectively. If at all possible, you need breaking news before it becomes a few days old or possibly one day old. A great tool for monitoring trends and the latest news is Twitter. They have got real time updates on anything all around the world or most certainly in your own nation.
We do not advise using Google Alerts for this strategy because it is not fast enough. There’ll be alerts from blogs, and ideally you would like your blog post to be there first and foremost. A few niches are much more suitable for this strategy so you will need to decide exactly how it works for your blog. Google trends reports stories which might be sticking around. Blogging about news highly relevant to your market can regularly help you get higher rankings.
Utilizing Twitter to bring more visitors to your blog posts is very effective. This can also bring fresh readers to your post because Google sometimes shows Tweets on page 1 search results. This is undoubtedly worth trying because you don’t know whether or not it will work for you. Nevertheless, you can gain exposure for your blog by mixing the power of timely blog posts and utilizing Twitter to drive individuals to your blog.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
