Hasta La Creative!

People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation’s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers […]

The post Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube? appeared first on Adpulp.

Gary Vee. The guy manages to get our attention. Furthermore, he manages to get paid for the attention he gathers. Gary Vee had my both attention and my respect when he was the wine guy blowing up the business of wine reviews on YouTube. Since that time, he’s moved into the ad world. My world. […]

The post Content Kings and the Never Contented: A Modern Fable in Reruns appeared first on Adpulp.

What happens to NFL stars after football? Some become commentators on cable TV, some open car dealerships, and a few make their way into the circus of commercials. For instance, Periscope and Minnesota Lottery, and the Minnesota Vikings are bringing Jared Allen back just in time for the season kick-off. “When it comes to sports […]

The post Jared Allen Discovered in Mega Fan’s “Jan Cave” appeared first on Adpulp.

Bob Dylan’s song, “The Man in Me” is now the Rocket Mortgage by Quicken theme song. The song was released in 1970 on Dylan’s album, New Morning. “The Man in Me” is a beautiful love song, written and performed for an American icon. The song was also featured in 1998 Coen Brothers film The Big […]

The post “Push Button, Get Mortgage” Is An Overstatement, But, Oh, What A Wonderful Feeling appeared first on Adpulp.

What’s on TV? Commercials. Let’s watch. New Balance LA-based creative and production agency The Rec League is behind a new global campaign for New Balance to promote the athletic brand’s FuelCell Propel and Rebel running shoes. The centerpiece of the campaign is a two-minute anthem film featuring five of New Balance’s top athletes and pro runners: Sydney McLaughlin, […]

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Taylor Swift’s new pro-Pride release, “You Need To Calm Down,” has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, […]

The post Taylor Swift Tells The Haters To Calm Down appeared first on Adpulp.

The marketing team at Applebee’s is using pop music to interest people in its food, although it’s clear that “Eating good in the neighborhood” takes more than just food. Ideally, Applebee’s offers a restaurant experience that Americans from many walks of life can enjoy. Let’s listen. Barry White and Pat Benatar are in play here […]

The post Applebee’s Turns Up the Volume, Puts A Spring In Its Customers’ Steps appeared first on Adpulp.

How many times have you heard that agencies can no longer attract the best talent? If you’re like me, you’ve heard it one too many times, which makes this story a smile-inducing moment. According to Lindsay Rittenhouse at Ad Age, The Flaming Lips frontman Wayne Coyne is joining Deeplocal as an experience designer. No, the band […]

The post Wayne Coyne Joins Deeplocal As Experience Designer appeared first on Adpulp.

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people gladly wait in line and fork over hard-earned […]

The post Tough Women with Super Soft Skin appeared first on Adpulp.

“El presentador de noticias de 88 años” is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today’s aging […]

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