Audi – Friendly Competition

Voici un excellent spot pour le constructeur automobile Audi, baptisé “Friendly Competition”. Il confronte les modèles S4, A6 et Q5 avec la concurrence BMW. Une guerre publicitaire entre les marques qui se traduit par des campagnes interposées depuis plusieurs années.



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Dans le même esprit : Audi D7 Concept

Previously on Fubiz

Not a victory for originality / À deux doigts d’être identiques…

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THE ORIGINAL?
BMW “Winner of both the Paris-Dakar and Le Mans races in 1999″ – 1999
Source : French Art Directors Club Annual
Agency : BDDP@TBWA now known as TBWA Paris (France)
LESS ORIGINAL :
Volkswagen – 2010
“Congratulations to our 3 cars which won the Dakar Rally”.
Agency : Agence V (France)
Une belle victoire sportive sans doute, mais pas une victoire pour la créativité…
Un exemple à voir dans le magazine CBNews N°1043
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BMW | Jump For Joy

BMW Jump Joy

A BMW mostra a preparação e os “pulos para a alegria” de seus felizes consumidores. Criado para internet, o primeiro vídeo é simpático, mas livre de qualquer polêmica. Porém, a montadora alemã vai além no segundo filme da série, e cutuca a sua conterrânea Audi.

A parte 1 você vê aqui, e abaixo a parte 2, que é a que interessa.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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BMW Vision EfficientDynamics

Après la Gina Visionary Model, la marque BMW récidive en lançant un nouveau concept de voiture hybride, dotée de deux moteurs électriques. Une présentation de la “Vision EfficientDynamics Concept” est prévue au Salon de Francfurt. Plus d’images à découvrir dans la suite.



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Previously on Fubiz

BMW Says Audi-os to the Competition

“Anything you can do, I can do better.” That is the competitive nature that lives in us all. That attitude surfaces on the playground, in the classroom, at home and on TV. The prevalence of one-upmanship is unavoidable, and, damn it, I love it! The only place I enjoy a high level of competitiveness more than sports is the world of advertising. The creativity required to best your competition in this world has to be quick and uncanny, so please check mediocrity at the door. The most recent demonstration of witty one-upmanship I have witnessed were these two billboards below from Audi and BMW:

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A few weeks ago Audi put up a billboard on Santa Monica Blvd. in Southern California showcasing their new A4 vehicle challenging BMW with the copy that reads “Your Move, BMW.” You have to appreciate the confidence Audi is demonstrating. No one expected BMW to take this slight with a smile, but how was BMW going to respond? The answer: by strategically putting up a bigger billboard on the other side of the road featuring the M3 with the copy that wittily reads “Checkmate.” Simple, clever, and absolute “ownage!” I was so taken by the sheer genius of the response I might have gotten a little giddy…On that note, know of any other great advertising disputes or challenges? Drop me a Tomment and let me know.

P.S. Remember when I said in the world of competitive advertising mediocrity should be checked at the door? Audi managed to sneak it pass; Audi responded shortly by replacing their billboard with another one, but the attempt is disappointing and makes little sense. BMW then responded by removing their billboard all together rendering the copy of the current Audi billboard confusing. I’d show you, but I don’t want to highlight mediocrity.

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Tommy Liu is a Creative at Supercool Creative where he also manages the blog (click here for more of his writing as well as his contact info).

Honda Fit vs. BMW Z4

Mais um caso impressionante de coincidência criativa, com pouco menos de um mês de diferença entre as idéias.

O comercial mais recente do Honda Fit aqui no Brasil veio antes, em novembro, e lá pela metade de dezembro saiu um filme bem parecido para o conversível BMW Z4.

Os dois partem da mesma premissa: um carro que desenha formas no chão com tinta. Compare:

| Honda Fit

| BMW Z4

| Via e*ideias

BMW: Dog

BMW: Dog

More power, less consumption.

Advertising Agency: KING Helsinki, Finland
Art Director: Tobias Wacker
Copywriter: Mikko Eskelinen
Photographer: David Allan Brandt, Getty
Published: December 2007

BMW: Revolution

BMW: Revolution

Advertising Agency: GSD&M Idea City, Austin, TX
Group Creative Director: David Crawford
Creative Directors/Art Directors: Jay Russell, Bill Marceau
Creative Director/Copywriter: Wade Alger
Agency Producer: Paul Golubovich
Editorial Company: Beast, Austin, TX
Editor: Sam Selis
Editorial Producer: Vicki Russell
Post Production Company: Nozon, Brussels, Belgium
Post On Set Director: James Vanderhaeghen
Executive Producer: Linda Van Zeebroeck
Producer: Carmen Sanchez
Composer/Songwriter: Felix Bloxsom
Audio & Sound Design: Play, Santa Monica, CA
Engineer: John Bolen
Production Company: Caviar, Los Angeles, CA
Director: Raf Wathion
DP: Patrick Otten
Production Designer: Jean Pierre Grandet
Line Producer: Fred Vrancken
Executive Producers: Tom Weissferdt, Michael Sagol
Airdate: April, 2008
Where shot: Brussels, Belgium

Customized BMWs: Monster

Customized BMWs: Monster

Create your own monster.

Advertising agency: TBWA, Istanbul, Turkey
Creative director: Murat Arlı
Copywriter: Gökhan Yücel
Art Director: Barış Sarhan

BMW Motorrad: Globe

BMW Motorrad: Globe

BMW R 1200 RT. Make the world go round.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Italy
Creative Director: Luca Scotto di Carlo
Art Director: Anselmo Tumpic
Copywriter: Marco Venturelli
Photographer: Paolo Franco
Published: January 2008

BMW Motorrad: Maze

BMW Motorrad: Maze

BMW R1200 R. Find your own way out.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Italy
Creative Director: Luca Scotto di Carlo
Art Director: Anselmo Tumpic
Copywriter: Marco Venturelli
Illustrator: Alessanro Bavari
Published: April 2008

BMW: 1955

BMW: 1955

Use original parts.

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina

BMW: 1936

BMW: 1936

Use original parts.

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina

BMW: 1956

BMW: 1956

Use original parts.

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina

BMW: Welcome to dontknowwhere

BMW: Welcome to dontknowwhere

Get there.

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina

BMW: The other end of the city

BMW: The other end of the city

Get there.

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina

BMW: No man’s land

BMW: No man's land

Get there.

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina

The insides of the BMW V8 M3 on film

Sure, there are dozens of ways to judge advertising as “good,” but it’s important to remember that good advertising needs to grab the attention of the target. GSD&M|idea city certainly kept that in mind with this spot introducing the BMW V8 M3 – my auto enthusiast friends (and not advertising/creative-minded folk) have been talking a lot about it – which I’d imagine is the most important goal for BMW.

After touring Europe and visiting the BMW M factory in Munich to study the engine, idea city folks figured out how to take three of the Belgium-build V8 engines and cram cameras, lenses and lighting into ‘em. Then after filming for four 20-hour days, they captured (at 10,000 fps) what happens in a single revolution inside of the 420hp beast of an engine. Without any CGI. It’s amazing that something like that still happens. But it’s incredible, and certainly creating a bit of buzz in the auto world.

Regardless of whether or not it’s a 100% accurate representation of the engine under full running load, it’s an impressive feat in terms of cinematographic execution and in not falling back on CGI. It definitely makes a powerful statement for BMW.

Is bigger always better? BMW-Russia finds out.

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Apparently the old adage “bigger isn’t always better” got tossed out the window with this one. Just meters from Kremlin in Moscow City, BMW has created one of the biggest billboards in Europe. Measuring in at 65,000 sq. ft., it’s large enough that the five full-size BMW M-class models look like ants.

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The 450 lb. life-size car models were constructed by We R.Signs International using wheels, body panels, lighting, and a few other parts from BMW. Cars on walls isn’t new, but this magnitude makes it a bit different. Very cool from a construction and installation standpoint. Will it sell more Ms?

full size photos @ englishrussia