Photos taken on iPhone 6 are so good, you can blow them up and put them on a billboard.
That’s the message of Apple’s new “Shot on iPhone 6” print and outdoor campaign, which features real photos—taken by real iPhone 6 users—that Apple found online and loved. The company tells AdFreak that the campaign will feature shots from 77 individuals in 70 cities and 24 countries across the globe.
All of the photos were non-commissioned, found images. Apple combed through tens of thousands of photos to choose the ones for the campaign. The overall message is that iPhone is the world’s most popular camera, and is even better with iPhone 6 and iPhone 6 Plus thanks to improved software and hardware.
Check out a sampling of the photos below (with blurbs by Apple), and many more at apple.com/worldgallery.
• Shot by Gabby K. in Snoqualmie Pass, WA
Soft lighting and a focus on reflections can add a dreamy, ethereal quality to a photo — here, they create the illusion that the subject is almost floating.
• Shot by David K. in Dubai, United Arab Emirates
Centering a large object in a panorama can be used to dramatic effect. This towering spire makes the other buildings look tiny by comparison.
• Shot by Cielo D. in Alameda, CA
Shooting your subject in a reflection — like the one on this wet street — can make a simple scene seem surreal and surprising.
• Shot by Paul O. in Chicago, IL
By capturing a hint of rainbow in this otherwise monochrome scene, the photographer offsets the earth tones and brings the image to life.
• Shot by Cole R. in Star Valley Ranch, WY
Establishing a central focal point can have dramatic impact. Here, wispy clouds lead the eye to the hut and create a stronger sense of focus.
• Shot by Cory S. in Lake Cushman, WA
The presence of human subjects in a natural setting like this forest creates a more relatable sense of scale and emphasizes the height of other elements in the photo.
• Shot by Robyn W. in Corvallis, OR
Finding interesting lines in a scene, like the vertical pattern the trees make here, can create a more captivating composition.
• Shot by Shan L. in San Francisco, CA
Sometimes the best shots aren’t planned. The bird flying through this photo adds a sense of scale and surprise to an iconic view, making the whole composition more interesting.
• Shot by Ahmed A. in Albuquerque, NM
When photographing a flat landscape, focusing on foreground elements — like the partially inflated balloons in this photo — helps create greater depth of field.
• Shot by Jun I. in Tokyo, Japan
Capturing opposing subjects together, like the manmade overpass and the natural element provided by the trees in this photo, helps create a compelling contrast.
• Shot by Alastair B. in The Cairngorms, Scotland
Filling the frame with the subject can help the viewer focus on its details — like the texture of the reindeer’s fur and antlers.
• Shot by Jirasak P. in Mae Hong Sorn, Thailand
Convergent lines, like those created by the trees and shoreline, can provide a more interesting perspective in a composition.
• Shot by Jeremiah C. in Atlanta, GA
Using reflection is a great way to capture two perspectives in the same image. Here, the puddle shows the photographer’s top-down perspective as well as the ground-up perspective of the building and sky.
• Shot by Garrett C. in Joshua Tree, CA
An out-of-place subject, like this boat in a desert, can make for a more interesting composition.
