Toronto-Based Cundari Aims for Funding Greater Good with Kickstopper

Instead of opting for the usual ad blitz, Toronto-based indie agency Cundari has gone pro-bono to help support non-profit organization Kickstopper.ca, which aims to put an end to social injustices, et cetera via grassroots, “crowdfunded” donations.

In a press release, Cundari CCO Andrew Simon writes:

“Online crowdfunding has helped people achieve big dreams. Our goal with Kickstopper.ca is to move the needle on social giving in order to help people attain basic necessities in life, from food, to shelter and safety. Our Cundari team is incredibly excited to launch this initiative that will ultimately help many grassroots charities at once.”

He also told us:

“We noticed that a lot of agencies make ads for charities, but very few set out to actually raise much needed funds.”

For the record, Kickstopper doesn’t reap any profits (as noted), and both consumers and charities can donate and start their own funding efforts.

Yes, Maybe Chat Lines Do Serve a Purpose After All

The folks at Toronto-based agency Blammo, which in recent times has showcased Canadian ad players and gave us a kooky Halloween campaign for Arby’s, now induces a little shudder with this effort for a chatline company called QuestChat. Don’t let the hot and heavy fool you as the end result is not, uh, the gratifying one you’d expect, the buildup can be considered both sensual and amusing or all/none of the above. Take your pick and enjoy the 3am ad while we refrain from pulling out several stereotypical/cliched jokes from the bargain basement of comedy. Credits after the jump.

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