“Make your home secure. With security measures from Schlüssel & Schloss.”
Advertising Agency: Marinas, Innsbruck, Austria
Creative Director: Patrick Wimmer
Art Director: Walter Leitner
Copywriter: Patrick Wimmer
Additional credit: Marina Leitner
Published: April 2010
“Omo. Whitening, powerful formula.”
Advertising Agency: Lowe, Istanbu,l Turkey
Executive Creative Director: Deniz Mukan
Creative Director: Emre Noyan, Can Apayd?n
Creative Team: Levent Karakaya, Mustafa Ölemez, Caner Bilgiç, Didem Gezginci
Copywriter: Tayfun Kisacik
Illustration: BOF Digital
Published: March 2010
Envelopes on the windshields of cars parked Place de la République in Paris, during the press conference.
Advertising Agency: BDDP & Fils, Paris, France
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Regional Executive Creative Director: Sion Scott-Wilson
Chief Creative Officer: Maru Kopelowicz
Creatives: Bianca de Silva, Christopher Jones
Producer: Leah Gacal, Jihad Hamza
Photographer: Tejal Patni
Senior Account Director: Hamid Naqvi, Heidi Afifi
Advertising Agency: TBWA\Istanbul, Istanbul, Turkey
Executive Creative Director: Ilkay GPinar
Creative Director: Erdem Koksal
Art Director: Asligul Akin
Copywriter: Erdem Koksal
Account Director: Guler Balta
Account Supervisor: Seda Seker
Advertiser’s Supervisor: Ozgur Can Sunata
Published/Released: April 2010
The objective was to present a new line of dog food with full vitamins, so we were searching places where owners and their dogs spent a lot of time and we came up with an idea to put a few dogs in those places, but they had tied up in their neck a human arm so we can prove the power and strength of the new dog food.
Advertising Agency: Mayo Draft FCB, Peru
General Creative Directors: Ricardo Ortiz, Germán Garrido
Creative Director: Alejandro “Lato” La Torre
Art Director: Jorge Romero
Copywriter: Alejandro “Lato” La Torre
BTL Executive: Sandra Goicochea
Advertising Agency: Lowe, Amsterdam, Holland
Art Directors: Maarten Vrouwes, Friso Ludenhoff
Copywriters: Friso Ludenhoff, Maarten Vrouwes
Illustrator: Maarten Vrouwes
Photographer: Maarten Wouters
To increase its awareness every year Studio Universal, the most famous TV channel dedicated to the great movies, celebrates its rebirth, that took place in May 2009, giving to stakeholders and insiders/experts a calendar that unlike all the others, starts from May instead of December.
dvertising Agency: Y&R, Rome, Italy
Chief Creative Director: Alessandro Canale
Art Directors: Fabio Dimalio, Laura Sforza
Copywriter: Saverio Lotierzo
Illustrator: Oliva Studio
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri
Advertising Agency: van der Buzz, Kyiv, Ukraine
Creative Director: Mykola Maliy
Published: April 2010
80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”
Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur – Nur Star Media
Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Hakan Yegen
Art Director: Firat Yildiz
Copywriter: Deniz Tan
Account Manager: Ezgi Baripoglu, Yagmur Erengul, Cihan Ünalan
Tuffy is a plastics company that makes 100% recycled refuse bags. To introduce this fact to the public, we developed communication that dramatises the emotional benefit of choosing a recycled bag over the alternative – you’ll feel good about yourself. We then printed the artwork onto specially made oversized bags and used the bags themselves as the communication medium. We filled the bags and placed them at the epicentre of the V&A Waterfront, which attracts an average foot traffic of 60 274 visitors per day! To maximise the reach, we also hung the plastic bags around the area in a more traditional poster format.
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Group Head / Copywriter: Gavin Whitefield
Art Director: Gareth Cohen
Illustrator: Justin Southey
Photographer: Ian Anderson
Published: April 2010
Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Wolfgang Bark
Graphic Design: Roswitha Brülisauer
“Rukiya & Zabulu, are proud to announce the arrival of their beautiful baby boy, Jelani, born 6.00am Friday, March 5th at their home. Mum and baby are doing well. Come see our new baby giraffe. Auckland Zoo.”
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O’Leary, Basil Christensen
Art Director: Freddie Coltart
Copywriter: Matt Williams
Account Manager: Hannah Downes
Published: April 2010
Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Senior Copywriter: Vinod Savio
Art Director: Sham Nasaar
Producer: Suhaimi Saadan/ Naresh Kumar
Account Manager: Gaurav Singh
Advertising Agency: Juniper Park, Toronto, Canada
Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Creative Directors: Hylton Mann, Andy Linardatos
Art Director: Hylton Mann
Copywriter: Andy Linardatos
Designer: Max Hosseinian
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Head of Art: Denis Kakazu
Copywriter: Megan Farquhar
Art Director: Bruno Ribeiro
Head of Production: Nana Bittencourt
Producers: Cecilia Taioli, Mauricio Granado
Account: Fernando Musa, Camila Porto, Samia Paz
Approved by: Pedro Costa
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Paulo Gandra
Editor: Lucas Aires
VFX House: HungryMan, Blackhouse
VFX Technician: Rodrigo Oliveira
Post-Production: Hungryman Team
Audio: A9 Audio, Apollo9
Advertising Agency: Sassenbach Advertising, Munich, Germany
Creative Director: Hans Neubert
Copywriter: Hans Neubert
Client Service Director, CEO: Thomas Sassenbach
Published: February 2010
The Task: As ugly as expensive: Scratches in the metallic paint always hurt the driver’s soul even more than overpriced gasoline or the obligatory evening rush hour.
The solution: Changing the smart body panels is fast and cheap. As proof a number of smart dealers scratched the car doors of several brand new smart fortwo for this promotion. By being placed in pedestrian zones, in front of shopping malls and other well attended places of the city the cars caused plenty of surprised faces.
The scratched text gives the answer: “Bodypanel Change. Now at your smart dealer. 49 €”
The result: An increasing number of test drives at the smart centers in the participating cities. And of course less fear to park the smart fortwo directly in front of the entrance during the next shopping spree.
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Ton Hollander
Art Director: Florian Zwinge
Copywriter: Christian Ole Puls
Published: December 2009
Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Oktar Akin
Art Director: Firat Yildiz
Copywriter: Deniz Tan
Account Director: Burak Aldinç
Account Supervisor: Ozlem Milor
Account Manager: Su Erdogan
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