Hasta La Creative!

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.

The document’s aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. “There are things in there editors won’t like, and things in there that publishers won’t like,” one editor said.

In codifying its handling of the tactic — an editor called the document a “Magna Carta” for native ads — Conde Nast is breaking from rivals Hearst and Time Inc., which have avoided putting their policies on paper.

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