Companies Are Pressuring Dmexco to Cancel Ad Tech’s Biggest Event

There’s no Oktoberfest. Professional soccer will resume, but without fans. Will ad tech become another casualty of the pandemic? Attendees and exhibitors are questioning the viability of ad tech’s biggest industry event, Dmexco. While its host country of Germany has begun to relax restrictions and reopen businesses after two months of coronavirus-induced lockdowns, multiple companies…

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