Jun
10
‘Come as You Are’ to Help Environment
Posted in: UncategorizedNEW YORK (AdAge.com) — Perfection is not attainable, let alone necessary, when it comes to being green. That was the message delivered by a collection of green experts and marketers at Advertising Age's Green Conference today. In the current environment, accusations of "greenwashing" have become the norm, but that's no excuse to sit on the sidelines, said Peter Seligmann, CEO-chairman of Conservation International, during his keynote address.
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