Chart: Trump's Ad Spending Still Small Compared to Clinton's
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The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk
Editor’s note: Here’s the 28th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. –Ken Wheaton
Our post last week was headlined “Trump Only Needs to Spend, Oh, Another $100M or So to Catch Up to Clinton.” And though there’s been some newsworthy momentum from the Trump campaign in terms of developing some sort of ad strategy — see, for instance, “These Are the Top TV Shows for Trump Ads So Far” — the fact remains that Team Trump remains, for now, almost absurdly far behind the Clnton camp.
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