Hasta La Creative!

Cable news is entering the TV upfronts in the strongest position in its history thanks to a certain president-related traffic windfall. The three big cable news networks say the Trump bump has attracted more advertisers that don’t typically buy news — and even advertisers who want to speak directly to President Donald Trump himself.

The positive story around cable news has created an entry for those advertisers who in the past didn’t necessarily care either way if their messages were running in news, said Catherine Warburton, chief investment officer, Assembly.

Ms. Warburton added that in the past if there was an advertiser whose target demo was 25-54 and its media plan didn’t include news, they likely wouldn’t care either way. “Now if you are doing a 25-54 buy and it doesn’t include news client will likely ask why,” she said.

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