Brands Ante Up for Time on Startup Net Poker Central
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Two months before its official launch date, a clutch of newly minted national TV advertisers are beginning to ante up for time on the standalone cable network Poker Central.
The channel, which aims to reach some 50 million worldwide subscribers when it deals out its first hand on Oct. 1, has lined up business from the suddenly ubiquitous fantasy sports website DraftKings.com, the e-commerce player Dollar Shave Club and the four-year-old Amazon Appstore.
While Poker Central won’t go live until the fall, the three clients have already made their first appearance in programming produced by the network. NBCSN on Wednesday aired three one-hour episodes of Poker Central’s “Super High Roller Celebrity Shootout,” a $1 million No Limit Hold ‘Em tournament in which comic card sharks Norm Macdonald, Kevin Pollak, Brad Garrett, Hank Azaria and Don Cheadle compete for the chance to take on the winner of a five-man professional showdown.
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