Sep
23
Blend-a-Med: Smiling Monuments
Posted in: Uncategorized
According to surveys, Poles are one of the least smiling nations in the world. Together with Blend-a-Med we decided to make people smile more often. To achive our goal, we changed faces of famous Polish monuments. Smiles of stone statues attracted people’s smiles. That’s how Blend-a-Med proved that smile changes everything.
Advertising Agency: Isobar, Warsaw, Poland
Creative Director: Maciej Nowicki
Art Director: Jacek Gierlasi?ski
Copywriters: Marta Hermanowicz, Konrad S?onecki
Account Director: Teresa Szab?owska
Additional credits: Bartosz Morawski, Anna Wydro, Anna Caban
Published: August 2013
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