Banners will save the World


This is f*cking brilliant. Everytime you visit the United Nations Free Rice site and play the word game, grains of rice are donated to the United Nations World Food Program.

There are reports of schoolkids from all over the world sitting in class playing this, increasing their vocabulary, and at the same time feeding other kids.

It’s only been launched a month or two, and already the number of grains of rice donated (in lieu of click thru advertising revenue on the site), is in the billions.

My only wish is that you could play within a banner or widget. That way people could embed the service within their own sites.

Go and play for five minutes and see how many dishes of rice you can send.

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