Bakuriani Water: There is always a healthier way
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To help people make healthier choices in life, we amped up the daily routine of Tbilisi metro, where 1 out of 3 escalators is usually switched off. This lucky escalator became the main arena of our challenge for a day – passengers could either jog up the stairs just like Rocky or take the slow, boring ride.
Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Art Director: Ia Darakhvelidze
Account Director: Natia Gogia
Project Executive: Nata Beshidze
Director of Photography: Mike Maisuradze
Camera: Mike Maisuradze, Irakli Bedukadze
Video editing: Ani Chikvaidze, Mike Maisuradze
Published: November 2014
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