Augmented Reality Drives Consumer Confidence During a Recession

Editor’s note: This column is part of a series with Snap on augmented reality. Below, global director of insights and analytics Lauryl Schraedly describes how different types of AR activations have different capacities to reenvision your retail and ecommerce strategies. It’s time to talk about the “I” word. Yes, that one: Inflation. Today’s consumers are…

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