As YouTube Tinkers With Ad Formula, Its Stars See Their Videos Lose Money

First they came for prank videos, then they came for sexy make-up tutorials, then they came for gamers, then they came for politics, weed and everyone — YouTube basically came for everyone.

The video site is not messing around with its ad-block button as it scrubs itself clean for marketers after hundreds of brands froze spending there because ads were appearing alongside objectionable, and even terrorist-backed, videos.

It has sent a note to advertisers telling them about new filters they can apply to campaigns that will help them avoid more types of objectionable content. There used to be two filter categories known as “sensitive subject exclusions” for “sensitive social issues” and “tragedy and conflicts,” which advertisers could proactively avoid.

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