Are Gays Helping Make Your Brand Hot (or Not)?
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What's that, you say? Vanity Fair isn't quite gay enough for you? That despite the magazine's well-tuned sense of glamour and camp, despite Graydon Carter himself (that hair! his precious restaurants!), VF is still somehow too … straight? Well, then there's Aaron Hicklin's Out. For this latest installment of Dumenco's Media People — a continuing series of conversations with media grandees — I interviewed Hicklin as he was working on the annual Out 100 (a very Vanity Fair-style photographic portfolio of "men and women who made 2009 a year to remember") and getting ready to host a party tonight in New York City to fete Out's September cover girl, pop provocateur Lady Gaga.
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