Apr
23
Another Piece That Aims to Solve ROI Puzzle
Posted in: UncategorizedNEW YORK (AdAge.com) — Publicis Groupe's MediaVest is partnering with a market-research company to answer advertising's million-dollar question: Do TV ads make consumers go out and buy products? TRA, a media market research company, has developed a new technology that matches the advertising households receive with the products those households actually buy.
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