American Express Taps Taraji P. Henson to Spread Message of Employee Appreciation in New B2B Campaign

American Express is encouraging colleagues to show their appreciation for each other with a new B2B marketing campaign backed by actress Taraji P. Henson. The financial services company has debuted #ExpressThanks, a campaign inviting employers and their employees to share messages of appreciation on social media and in person. The brand timed the campaign launch…

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