Amazon Buys Live Video-Gaming Tournament Operator, Aims to Inject Brands


Amazon has deepened its foray into video games by purchasing GoodGame, a company that owns teams of video-game players and hosts live gaming tournaments.

Terms of the acquisition weren’t disclosed. The deal follows Amazon’s announcement in August that it had agreed to pay $970 million to buy Twitch Interactive, a streaming video site that lets users discuss gaming and watch others play.

Amazon CEO Jeff Bezos has made video games a focus as the Seattle-based online retailer adds entertainment services. Amazon is boosting its TV programming available to members of its Prime fast-shipping program. The company also operates a game studio in Seattle and has been luring software developers to build more video-game titles for its Fire TV set-top box, Fire Phone and Kindle Fire tablets.

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