Airbnb Launches First Global Ad Campaign in Nine Markets
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Airbnb is underway with its first global ad campaign, promoting the service in nine markets on three continents.
Developed by Airbnb’s agency of record Pereira & O’Dell, the campaign — dubbed “Views” — depicts scenes from the windows of hosts’ homes around the world. It will run in the U.S., U.K., Germany, France, Singapore, South Korea, Japan, Brazil and China on digital and mobile, as well as in-cinema, in-flight and in out-of-home placements, through early June.
It includes a 60-second spot, along with 30- and 15-second cuts, and display ads that link back to microsites where people can peruse bookable Airbnb listings in their native language. The ads will appear on publishers including AFAR, YouTube, Dwell, Lonely Planet, Buzzfeed, the BBC, Facebook and Twitter.
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