Sep
30
Agencies, You're on Notice: Your Clients Are Likely Prepping for Reviews in the Coming Year, Survey Finds
Posted in: Uncategorized
Nearly two-thirds of leading U.S. advertisers are planning for creative agency reviews in the next year, according to a new report.
There’s cause for concern at other types of agencies as well. The outlook is not much brighter for other disciplines, according to a new report from Advertiser Perception. While 66% of advertisers plan creative agency reviews, 65% plan to review search agencies, 64% will review media agencies and 61% are ready to review digital agencies.
“We were fairly surprised at the number,” said Ken Pearl, co-founder and CEO of Advertiser Perceptions, which bills itself as a business intelligence firm that measures what advertisers think about marketing and media. “The data speaks for itself.”
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