Addressable Advertising: Still in the Pipe-Cleaning Stage


DENVER (AdAge.com) — A year ago, David Verklin was cable TV's white knight, ready to swoop in and save the industry from its woes of making interactive and addressable ads available at a national scale to marketers. Essentially, Canoe's intention was to make TV ads more relevant to the average viewer based on age, sex or even lifestyle behavior.

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