A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots

R2C Group, a direct-to-consumer agency founded in Portland 21 years ago, has rebranded itself as Rain. With a nod to the company’s Pacific Northwest roots, the new name is an homage to the region’s climate but, more crucially, is also connected to the philosophy of growth. “The name Rain makes so much sense because a…

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