Body Type : Spec Work from Miami Ad School

About the project

Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Bodytype, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Bodytypes, forging a community of confident individuals all dancing to their own rhythms in unison.

Awards and Publications
D&AD New Blood
Wood Pencil
Published in Ads of the World
Published in Campaigns of the world
Team Members
Art Director: Rose Elise Achard
Copy Writer: Adam Braun
Creative Technologist: Sukratti Jain, Paras Juneja

Google / HMCT: Body Type

Google Integrated Ad - Body Type
Google Integrated Ad - Body Type
Google Integrated Ad - Body Type
Google Integrated Ad - Body Type

Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Body type, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Body types, forging a community of confident individuals all dancing to their own rhythms in unison.

Levi's Debuts Women's Denim Line for Range of Body Types

Levi’s unveiled a new women’s denim collection on Tuesday that features a range of styles for different body types, including skinny cuts, shaping styles and curvy fits. The retailer is pushing the line, which will be in stores on Wednesday, with ads featuring Alicia Keys and other female musicians.

The campaign is Levi’s largest-ever effort aimed at women since it debuted its first pair of women’s jeans in 1934.

“We just see so much opportunity within women’s,” said CMO Jennifer Sey, adding that Levi’s is already the top denim retailer for women globally. “It’s a huge growth opportunity, and I just feel like we’ve found our voice with women.”

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12 Body-Celebrating Campaigns – These Realistic and Full Figured Ads Embrace Diverse Body Types (TOPLIST)

( These body-celebrating campaigns range from full figured fashion ads to swimwear lookbooks that showcase realistic and diverse body types. Thanks to social media, our society’s body image…

Authentic Female Fitness Ads – Sport England's This Girl Can Campaign Embraces All Body Types (GALLERY)

( Sport England debuts the first of its kind, the ‘This Girl Can’ campaign. The motivating advertisement features women of all shapes and sizes partaking in physical activity. The sports…

Diverse Olympic Body Shoots – Howard Schatz Shows Us How Varied Athletic Body Types Can Be (GALLERY)

( There is often a predisposition to imagine athletic body types in a particular way—the image of a youthful, tall and muscular figure springs to mind. Howard Schatz’s photos from his book…

Weight-Fluctuating Female Sculptures – Eve by Ted Lawson Depicts Different Body Types for Same Woman (GALLERY)

( Eve by Ted Lawson, an artist living and working in New York City, is a series of sculptures that depicts one woman in different physical states. Ranging from depressingly anorexic to disgustingly…

Glamorizing Diverse Body Types – Plus Size Models Galore Appear in Glamour Magazine’s October Issue

( With positive reviews of its September issue still fresh in everyone’s mind, Glamour Magazine will feature eight nude and beautiful plus-size models in their October 2009 issue.

Glamour Magazine really…

Season-Less Versatile Jumpsuits – The Sustainable AIKO is Designed to Fit All Body Shapes and Types (GALLERY)

( This versatile jumpsuit focuses on providing the wearer with class, style and comfort. AIKO is born from experience and a genuine motivation to empower and embrace human form. The name is derived…

Body Diversity Campaigns – This Dear Kate Ad Celebrates All Different Types of Bodies

( This Dear Kate advertisement was created in response to Victoria Secret’s “homogeneous definition of beauty.”

The lingerie giant recently came under fire for a series of…

BodyType: The Most Sexual Alphabet In The World


Em BodyType você pode escrever palavras que serão representadas por fontes feitas com pequenos filmes que mostram pessoas em diferentes posições sexuais. Uma fodástica produção do estúdio russo Redkeds.

O blog Hundertmark diz achar que a Converse é a marca por trás do projeto. Mas não encontrei nenhum anuncio oficial da marca alegando sua participação. Se você prestar atenção, vai ver que em todos os frames e vídeos os atores usam um calçado vermelho da Converse. Enfim, se você souber de alguma novidade, avisa nos comentários, ok?

Paramount+ UEFA Champions League – Nobody Watches Like U.S. Commercial


UEFA Champions League Nobody Watches Like U.S. Commercial Paramount+

The breakout star in Uber One's “Diddy” Super Bowl ad is Sean's bodyguard – Roy

superbowl commercials reviews & news

Telecom & Dotcoms

When I watched the Uber teaser and the Uber Superbowl commercial, I thought the breakout star was Sean’s right-hand man.

Gender Stereotypes in Advertising:  A conversation with Maria Diaz

By: Ana St. John

Advertising campaigns have reinforced and even promoted gender stereotypes throughout the years. Now the perspective is different; the industry is in the process of a change. The award winner advertiser and art director Maria Jose Diaz explained what is causing this transformation. 

According to Maria, a few years ago, successful campaigns were created thinking specifically about selling products and highlighting the male point of view because of their financial role in the household, while women were only in charge of taking care of the home and the family. 

Female stereotypes have existed in the advertisement of most products, from clothes, toys, and home appliances to cleaning products. They were majorly due to the perception of the role women must play in society and to the low participation of females in advertising campaigns and leadership roles in the industry.

The advertising expert mentioned that the best examples are cleaning brands because they always portray women in charge of the house duties as if these were exclusive to them. This reality has generated feminine stereotypes throughout the years, sexualizing the female body, and even though it is still happening, it is also losing its impact. 

“Change of behavior is coming from outside of the industry, not from the inside” the advertiser highlighted.

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Before, advertising used to create trends, but now we see audiences jumping in through social media, setting the tone and demanding change because now they can provide direct feedback.

“A brand can’t use a campaign that reinforces gender stereotypes and get away with it because social media will come in. Cancel culture does not only happen to people brands could also suffer from it.” the advertiser highlighted.

The advertiser has also worked on different campaigns that challenge gender stereotypes, one of them is the campaign “We won’t wait” a student campaign with Levi’s to diminish potty parity she worked with Art Director Aditi Sobti and Copywrite Molly Baraff. 

Maria Diaz also reinforced that supporting and encouraging women in creative positions will generate radical transformation because female-to-female support in the industry plays a role in overthrowing gender stereotypes. Advertising is more than a marketing strategy it is an agent of change.

Book review: Body Am I. The New Science of Self-Consciousness

In Body Am I. The New Science of Self-Consciousness, neuroscientist and writer Moheb Costandi examines how the brain generates maps and models of our body, how those maps translate into our conscious experience of the body and how that experience contributes to our sense of self. Another key theme of the book is the malleability of bodily awareness. Every day, social relations, accidents, traumas and other experiences can alter these maps and bodies in subtle ways.

The book helps readers understand the curious forms that disturbances in body perception can take. Some of them include the alien hand syndrome endured by people who feel that some external force is controlling the movement of their arm or hand; the phantom limb condition (including rare cases of subjects who had lost their penis and who reported phantom erections); or the condition suffered by people who believe that their body changed into the body of an animal. Completely or in part (one patient was convinced he had crab hands.)

Santiago Ramón y Cajal, Purkinje neurons from the human cerebellum, an 1899 drawing. Credit: Cajal Institute, Madrid

Alexa Wright, After Image, 1997

I was morbidly fascinated by the paragraphs on Body Identity Integrity Disorder(BIID), a condition suffered by patients who feel the need to amputate a perfectly healthy limb in order to restore their true identity. It might sound contradictory to us but some BIID patients declare that they feel “incomplete” with two arms and two legs. The disorder poses an ethical dilemma for physicians. On the one hand, physicians feel very uncomfortable with the idea of amputating a healthy limb without any medical reason. On the other, many patients will try anything to self-amputate, often risking their lives. Surgical amputation would thus minimise the harm they might cause themselves. It also has the potential to improve the quality of life of the sufferer. As the title of the documentary by Melissa Gilbert suggests, the patients feel whole once the limb they do not recognise as being part of themselves has been removed. Another term used by people who have undergone a voluntary amputation is transabled.

The book never turns into a freak show though. Chapter after chapter, Costandi methodically analyses the inextricable link between the brain and the rest of the body by tracing the historical milestones from classical neurology, and then by describing the latest cutting-edge research. He even suggests how the research is opening up new avenues of future treatments for neurological and psychiatric conditions and how it allows for the development of next-generation prosthetic limbs that will be fully integrated into their user’s nervous systems so that they feel part of the body.

Original illustration of the sensory homunculus made by medical illustrator Hortense Cantlie for Wilder Penfield

Body Am I. The New Science of Self-Consciousness is packed with remarkable scientific facts about neuroplasticity. I learnt how the brain can rewire itself and how this reconfiguration affects the representations of the body and our self-perception. Musicians, for example, have larger finger representations. And if you wear a cast for a few weeks, the cortical representations of the fingers will shrink, reducing their brain activity. That shrinkage is reversible.

Our understanding of how the brain actually represents the body comes largely from the work of neurosurgeon and cartographer of the brain Wilder Penfield. The “homunculus” drawing he commissioned to medical illustrator Hortense Cantlie for his 1950 book The Cerebral Cortex of Man is captivating and visionary. It is, however, too male-centred to adequately reflect how the female body is represented in the brain.

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Lindsey McIntosh and Heath Nichols conduct the rubber hand illusion experiment on MIchael Geoghegan in Professor Sohee Park’s lab in Wilson Hall.(John Russell/Vanderbilt University)

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Research analyst Lindsey McIntosh demonstrates the rubber hand illusion experiment in which subjects were manipulated into accepting a rubber hand as their own. Photo: John Russell/Vanderbilt University

Researchers at the Karolinska Institutet in Stockholm demonstrate the Barbie Doll Illusion experiment in which participants took ownership of the body of a doll much smaller than themselves, 2011

The chapter on how tool use alters body representation was another gem. It seems that the representations of tools occupy a special place in the brain where they are closely associated with those of the hand. Surprisingly, this hand-tool region is intact both in people who are born without hands and in those who are born blind which indicates that the region is innate to serve an important evolutionary function. The brain treats the tool, not as an external object, but as an extension of the body, endowed with sensing capabilities.

Body Am I. The New Science of Self-Consciousness sums up the latest advances in self-consciousness and bodily awareness with a language that is both clear and engaging. Costandi’s forays into the future are also illuminating. Like when he explains how the ability to transfer the sense of body ownership could be useful for tele robotics or how a finer grasp of body representations could contribute to our understanding of the biological basis of gender identity. Or when he expresses doubts about the advent of lab-grown mini brains and about the transhumanist dream to upload the mind’s architecture onto a computer using a high-resolution mapping of all the connections existing within the brain.

I just wish I hadn’t read the horrific treatments animals are submitted to in laboratories. I knew they were basically tortured for scientific purposes. I had no idea it could be so cruel. Poor kittens, rats and monkeys. I wonder how long we will allow these practices to continues at a time when, as Costandi notes, growing evidence demonstrates that cognitive abilities once thought to be unique to humans can be identified in wide variety of animals. Including insects.

Source turns your client feedback into a full body workout!

advertising jokes turns your client feedback into a full body workout!
This parody had barely begun, and I was already howling with laughter.

Bodyright: Bodyright

Global initiative Bodyright, from TBWANew Zealand, is continuing its fight against unethical retouching and misrepresentation of the human body with ‘March Unfiltered’. The new campaign, which consists of a week of active support between March 28th and April 3rd, encourages brands, influencers, and advertisers of all types to flood their feeds only with authentic images that remain unfiltered and unretouched.

Video of ?odyright #MarchUnfiltered

Video of ?odyright #MarchUnfiltered

Video of ?odyright

Nordea: Different types. One team.

Nordea Integrated Ad - Different types. One team.
Nordea Integrated Ad - Different types. One team.

To find new employees and communicate career at Nordea as a good choice, we decided to employ truly unique campaign heroes. They took the shape of Scandinavian animal species and embodied the brand’s nordic heritage. Their names were used as copy builders, and their images allowed us to create an original, attention-grabbing campaign which provided a steady pipeline of candidates and won numerous employer branding awards in Poland. Through employing various animals we also played into Nordea’s global Diversity & Inclusion strategy, highlighting that despite the differences we can all cooperate. This goes in line with our campaign’s title: “Different types. One team.” The visual side of the campaign was consistent throughout all the channels – digital, OOH, ambient, and print.

Video of Nordea. Ró?ne gatunki. Jeden zespó?. Full 60′

General Motors – Dr. EV-il | #EVerybodyIn – (2022) :90 (USA)


Mike Myers reprises his Austin Powers role alongside Rob Lowe, Seth Green and Mindy Sterling.

Therabody: Calm in the storm.

Ah, the holidays: when a crazy year gets that little bit crazier. But isn’t that also part of the fun? Therabody, the tech wellness innovator beloved of so many celebs, has launched its first-ever holiday campaign, starring Peloton instructor and influencer Ally Love.

Video of Therabody. Calm in the storm.