Nov
26
How Wicked Avoided Consumer Fatigue To Create Box Office Magic
Posted in: UncategorizedIn recent years, the marketing landscape has been dominated by large-scale, expensive campaigns designed to capture consumer attention. From the ubiquitous pink of the Barbie movie to the pervasive green of Wicked, these mega-marketing efforts raise a critical question: When does a campaign cross the line from excitement to exhaustion? Since debuting in theaters last…
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