May 06

Why Sheba Is Regrowing Its Own Coral Reef

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To help prevent the extinction of coral reef, cat food brand Sheba has committed marketing investment through its latest initiative to restore thousands of square meters by 2029. The global purpose-led “Hope Grows” campaign features satellite images of Hope Reef, featuring the letters H-O-P-E spelled out using regrown coral to showcase the potential for positive…

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