Hasta La Creative!

The 1996 movie “Jerry Maguire” takes off with a famous scene in which Jerry rewrites his career mission statement during a disheveled, personal breakthrough. Whether the scene is more memorable for its sage advice or the image of Tom Cruise in his underwear is up for debate. (Isn’t Tom always in his underwear? It must be contractual.) Either way, one line should be ingrained for every small agency.

“The key to this business is personal relationships.”

Spoken by Jerry’s mentor in a flashback, the idea was an epiphany for the main character. Twenty years later, that advice sounds a bit quaint for ad agencies in a digital world where we spend just as much time checking our inboxes as we do chasing down new clients.

Continue reading at AdAge.com