Hasta La Creative!

GE — a company long known for making consumer goods such as refrigerators and light bulbs — is launching a campaign Wednesday designed to show how some of its advanced materials have industrial and scientific applications, such as helping man walk on the moon.

In honor of the 45th anniversary on July 20 of NASA’s Apollo 11 moon mission, for which GE supplied materials used in moon boots, as well as helmets worn by astronauts Buzz Aldrin, Neil Armstrong and Michael Collins, GE is introducing a limited-edition Missions moon boot sneaker.

“The goal of this campaign is to celebrate the power of advanced materials, tracing back 45 years ago to the original moon boots, which featured GE silicon rubber, to super materials being developed in GE’s labs today,” said Linda Boff, executive director-global brand marketing at GE. “By highlighting super materials like stabilized carbon fiber and hydrophobic coating in our limited-edition sneakers, it helps people relate to the power of these technologies.”

Continue reading at AdAge.com