Many people can recall the moment we first saw ourselves represented in an ad campaign or film. Nowadays, it’s more important than ever for brands to include DEI representation in their marketing that truly resonates with the intended audiences–and not in a one-off message. Myles Worthington, founder of the agency Worthi, is on a mission…
On this week’s episode of To Dine For, host Kate Sullivan welcomes Amena Johnson, executive director of Hope in a Box. Hope in a Box is a nonprofit that works to support LGBTQ+ students across the country through representation by providing public school educators with curated sets of books, distinctive curricula and community training on…
The use of music in advertising, in particular with emerging artists, drives emotions and memory, keeping viewers’ attention.
The ad drew accolades when it first aired in 1971 but also, more recently, derision. A Native American advocacy group that acquired the rights to the ad said it would be “put to bed.”
Fledge, part of Google’s Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. But encouraging all members of the media supply chain to test, especially in tough economic conditions, is limiting its adoption. Fledge, or first…
Discord now allows users to send “silent” messages to other users. When a silent message is sent, the recipient won’t receive a push or desktop notification from the Discord application. However, they’ll still be able to see the “notification dot” that tells them they have a new message to read. Our guide will show you…
Se os seus amigos já estão cansados do uso repetido que você faz de alguns memes, aqui está a oportunidade de renovar a graça. Através de inteligência artificial, o MemeMorph é capaz de colocar a sua cara em mais de 130 memes famosos. A ferramenta, dos mesmos criadores da ProfilePicture.AI, pede “apenas” que você faça …
Leia MemeMorph: inteligência artificial insere a sua cara nos seus memes favoritos na íntegra no B9.
LinkedIn features a “Creator Mode” designed for professionals who want to grow a following by sharing content on the professional social network. When a user turns on “Creator Mode” on their LinkedIn profile, they’ll receive access to exclusive features, such as the ability to add hashtags below their headline that will tell other users more…
The non-alcoholic brewer collaborated with bottled coffee maker Super Coffee to create the beer, which includes protein.
LinkedIn’s “Creator Mode” offers professionals an exclusive set of features that were designed for users who want to build a following on the social networking platform. Once someone turns on Creator Mode on their LinkedIn profile, they can later turn Creator Mode off if they’d rather revert to the traditional LinkedIn experience. Our guide will…
A continually updated list of how brands are taking advantage of the newest AI technology, including DALL-E 2 and ChatGPT.
We’ve all seen those movie montages that show heartbroken characters as they mope around doing something aimlessly while a slow, sad song plays over just to reiterate that they aren’t happy after a fight with their one true love. Well, in the month of February, international tech company Bolt has produced a campaign replicating exactly…
Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D.C.-based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year. Lawmakers in Massachusetts, Illinois, Indiana and New York are modeling state privacy laws based on the American…
This week: high octane bumper cars, IBS meets fashion and nepo baby milk mustaches.
McCann Worldgroup has hired Grey’s Javier Campopiano as its new global chief creative officer. Campopiano will begin the role later this year and report to McCann Worldgroup chief executive and McCann Agency CEO Daryl Lee. The hire comes after IPG-owned McCann Woldgroup restructured its leadership in January, with Lee becoming global CEO and Alex Lopez,…
It’s time to broaden the demographic of who gets to make the spots. These directors can take yours to the next level.
Javier Campopiano is joining McCann Worldgroup this year and will also serve as CCO of its McCann agency.
Only one Black director and four women directors helmed spots this year. Observers say the narrative that it’s risky to trust diverse talent needs to change.
Scott Adams, who created the syndicated comic strip, also said that white people should “get the hell away from Black people,” prompting criticism from editors across the country.
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