Podcast platform Acast has made its self-serve ad platform widely available to all advertisers, including those running campaigns as low as $250, ahead of an uncertain economic climate. The tool has been running for two months, available for just 100 of Acast’s ad customers, and is already seeing early signs of success. The tool lets…
Marketers can apply their social channel experiences to digital video on the open web, where interactive video ads now are a necessity.
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| THE ORIGINAL? Road Safety Luxembourg – December – 2021 Sportscaster who describes an action not on the soccer field as expected but on the road Watch the Video Source : Williwood Blog Agency : Wili (Luxembourg) |
LESS ORIGINAL Road Safety / Sécurité Routière – November – 2022 Sportscaster Yoann Riou who describes an action not on the soccer field as expected but on the road Watch the Video Source : Sécurité Routière Agency : Babel, Madame Bovary (France) |
Audio streaming platform Spotify unveiled this year’s Spotify Wrapped Wednesday, and it is highlighting Latin artist Bad Bunny as this year’s most streamed artist globally on the platform through a video campaign. It’s Bad Bunny’s third consecutive year as the most-streamed artist globally, marking the first time any artist accomplished this on Spotify. Spotify For…
The Ad Age Super Bowl Playbook livestream takes place on Feb. 7, 2023.
DoorDash Executive Creative Director Mariota Essery discusses Superette’s mission and some of its biggest projects.
Don’t damage a brand’s reputation with an audience it doesn’t accurately understand.
It was the highest-grossing film in history, but for years it was remembered mainly for having been forgotten. Why?
Initiatives to protect children on digital platforms have seen recent setbacks, putting more of the onus on parents to police their kids’ online experiences. In the U.K., the government plans on removing proposals of its Online Safety Bill that would force Big Tech platforms to remove harmful content. Meanwhile, Twitter’s recent job cuts have reportedly…
A survey conducted by YouGov and commissioned by GLAAD, Kairos, UltraViolet and Women’s March did not paint a pretty picture of the online experience for LGBTQ+ people, people of color and women–and the survey was conducted months before Elon Musk took over Twitter and gutted its internal and contract content moderation teams. The survey of…
When we think of creative branding efforts–especially videos–we often think of b-to-c brands. It is for this reason that creative b-to-b branding has an opportunity to stand out and be noticed. Let’s Talk About Brand Podcast: Rebranding With Marisa Messick In the latest episode of Let’s Talk About Brand, host Christine Gritmon is joined by…
On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can help consumers create emotional attachment with their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand. In…
After declining for the first time ever last year, Cyber Monday spending is back to setting records with online stores pulling in a grand total of $11.3 billion over the course of the day, per Adobe Analytics. The figure marks a 5.8% jump from last year when retailers seemed to spread out discounts and promotions…
Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. 3. Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. KDP declined to…
By default, Hive users can ask other people questions on the social networking platform through an “Asks” feature. However, users can turn this feature off if they don’t want others to be able to ask them questions. Our guide will show you how to turn off the questions feature in the Hive mobile application. Note:…
Shimmel is the first woman to be CEO in the agency’s 112-year history.
Snapchat has a ghost for an icon, but Snap Inc. CEO Evan Spiegel wants to see more living human beings in the company’s offices. Spiegel wrote in a memo to Snap employees, reviewed by Alex Barinka of Bloomberg, “I believe that spending more time together in person will help us to achieve our full potential,”…
Departures raise questions about whether Twitter can track audiences and brand safety.
Hive’s “Asks” feature allows users to send other people questions on the social networking platform. By default, users will be able to see the people who have left them questions using the Asks feature. However, users also have the option to change a setting that will allow other people to send them questions anonymously. Our…
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