The top 5 celebrity brand collabs you need to know about right now

Ad Age’s take on the hottest celebrity marketing moves of the past month.

How Disney+ Created High-Stakes Series Andor—Even Though We Know the Ending

The next entrant to the massive Star Wars universe arrives on Disney+ on Sept. 21–but we already know how it ends. The upcoming series Andor serves as a prequel to Rogue One and covers the five years before the film’s events. Diego Luna reprises his role as Cassian Andor in the series, who–spoiler alert–dies at…

Disney+’s She-Hulk Creators Address Marvel’s CGI Controversy

Marvel’s visual effects have been making headlines for all the wrong reasons, and now the creators of the company’s latest Disney+ series, She-Hulk: Attorney at Law, are weighing in on the controversy. Recently, there have been a slew of headlines calling out Marvel Studios for how it works with visual effects houses, with VFX artists…

NASA Social Program Reignites for Upcoming Artemis 1 Launch

The NASA Social Program, which was developed to engage a diverse group of creators and influencers with the space agency’s mission, is emerging from its Covid-induced hiatus and gearing up for the launch of Artemis 1, which is currently slated for some time between Aug. 29 and Sept. 5. Stephanie Smith, who leads social media…

EA Sports Inks Sky Premier League Sponsorship as It Readies Post-FIFA Evolution

EA Sports has signed a three-year deal with Sky Sports to sponsor the latter’s Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its…

Walmart cuts 200 corporate jobs amid inflation

The company may also add an unspecified number of jobs in areas such as e-commerce, health and wellness, ad sales and supply chain.

Facebook Live Shopping Will Be No More as of Oct. 1

Facebook Live Shopping became the latest victim of the emergence of Reels on Facebook and Instagram, as parent company Meta said Wednesday that it will sunset the option as of Oct. 1. Live Shopping will still be available on Instagram for merchants who have an Instagram Shop with Instagram Checkout. The company said in a…

Holiday Shopping Is Poised to Suffer as Consumers Cut Back

U.S. retailers might not have a happy holiday season, according to the results of a new survey on consumer habits from ecommerce service provider Digital River. The data showed 38% of U.S. adults expect to spend less at Christmas, compared to 32% who don’t plan on cutting costs. The survey also found most consumers have…

Off-Grid Mobile Homes – Living Vehicle's Design Can Turn Humidity into Water (GALLERY)

(TrendHunter.com) A new off-grid mobile home was debuted by California company Living Vehicle. The concept is titled Travel Trailer and will be officially released in 2023. The design prioritizes sustainability and…

Want to Do Good in Advertising? The UN Has a Plan for That

Our planet, and the people living on it, can’t afford to wait. To build a better world, we urgently need unity, clarity and momentum. That’s where the United Nations comes in. I know what you’re thinking: The U.N. is a complex, bureaucratic organization, plagued with allegations of power and corruption abuses. But for all its…

Patrón Invites Fans to the #PatronTequilaverse, a Virtual Pop-Up Experience

Patr?n has hosted pop-ups around the globe to immerse consumers in its brand, showcasing the history of the margarita in London in February and celebrating Mexican culture with a “Residencia Patr?n” event in New York in March. Now the tequila brand is letting consumers get in on the experience no matter where they live by…

Why Topgolf hired Anomaly to facilitate its global expansion

Chief Marketing Officer Geoff Cottrill reunites with Anomaly more than a decade after working with the shop at Converse.

Mini Woodstock and Mexican Wrestling: Cannabis Retailers Go Big to Boost Traffic

There’s a mini Woodstock in the works for next summer–featuring food vendors, local artisans and immersive activations–with a headlining performance by Grammy-nominated rock band Queens of the Stone Age, which will be dropping its first new record in two years. Organizers are looking at the tiny Midwest town of Sauget, Ill., and its 6,000-seat minor…

Watch the newest commercials from Sprite, Starburst, Mint Mobile and more

NBA stars Trae Young and Anthony Edwards help Sprite call attention to its new ready-to-recycle clear bottle.

 

Criteo Completes Revised Deal to Acquire Ad-Tech Firm Iponweb

The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon. Global commerce media company Criteo proposed the agreement to accelerate its commerce media platform strategy targeting enterprise marketers while offering further monetization opportunities for media owners, including…

Top 100 Branding Trends in August – From Lavender Farm Picnics to Candy-Inspired Ice Lollies (TOPLIST)

(TrendHunter.com) From sophisticated experiences to playful packaging designs, the August 2022 branding round-up spotlights innovative and engaging strategies that are sure to capture attention.

For those looking…

Top 100 Eco Trends in August – From Cozy Timeless Lounge Sets to Zero-Waste Cutting Patterns (TOPLIST)

(TrendHunter.com) The August 2022 eco round-up definitely spotlights many vehicles and material innovations that will allow individuals to embrace more sustainable lifestyles in their day-to-day. For example,…

Top 35 Youth Trends in August 2022 – From Powerful Acne Treatments to Plush Guinea Pig Toys (TOPLIST)

(TrendHunter.com) The August 2022 youth trends span from engaging toys to attention-captivating products.

For the younger demographic, this round-up spotlights various design-driven innovations. Adam Higgins, for…

Top 100 Cosmetics Trends in August – From Exfoliating Essence Toners to Pink Aloe Vera Skincare (TOPLIST)

(TrendHunter.com) The August 2022 cosmetics round-up is full of new and essential formulations that help one stay on top of their skincare routine.

The sustainable and ethical skincare brand Lush has always been at…

Top 100 Health Trends in August – From Immersive Metaverse Hospitals to Kelp-Powered Supplements (TOPLIST)

(TrendHunter.com) The August 2022 health round-up spotlights both ambitious design concepts and everyday products that can support one’s well-being.

With respect to the first category, this list calls…