The Richards Group is changing its name to TRG, distancing itself from founder Stan Richards

The agency has started rebranding across social media more than a year after racist remarks by Richards.

Marcoms M&A—Get Ready for Another Record-Breaking Year

With 2021 reported as a record-setting year for merger and acquisition (M&A) deal volumes in the marcoms sector globally, it looks like the year ahead is set to be more of the same–another year of big business awaits. And the year has begun in earnest as already in the first two weeks of 2022 we…

Meta NPE Team’s Sparked Video Speed Dating App Fizzles Out

Meta’s New Product Experimentation team has lost its loving feeling for Sparked, the video speed dating application it began testing last April. People testing the app received an email alerting them of its impending shutdown Jan. 20 and saying they will be able to download their information from the app’s website, but all accounts will…

Mike Cochran, Veteran Texas Reporter, Is Dead at 85

His many adventures in journalism included being a pallbearer at Lee Harvey Oswald’s funeral while reporting on it for The Associated Press.

PepsiCo and Frito-Lay Team Up for Road to the Super Bowl Campaign

Between the on-field drama at California’s SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022. To ramp up to the Big Game, the two brands have launched a campaign focusing on the NFL playoffs. The two-minute spot stars past NFL greats including brothers Eli and…

Jennifer Aniston Confronts Insomnia—and Herself—in Funny and Relatable Ad

For people who suffer from insomnia, the cycle of unrestful nights leading to sluggish behavior throughout the day may be a difficult one to break. Statistics can be daunting, with an estimated one in four Americans developing insomnia each year. Yet, the same studies suggest that recovery is possible. Urging Americans to examine their relationship…

How PepsiCo is using the Mannings to spur soda and snack sales before Super Bowl

Singing along to Olivia Rodrigo, a handful of NFL legends depart for the Super Bowl in ramshackle school bus in new ads.

Yellowtail: Every Sip is a Trip

Yellowtail Print Ad - Every Sip is a Trip
Yellowtail Print Ad - Every Sip is a Trip
Yellowtail Print Ad - Every Sip is a Trip

Yellowtail is the perfect option for the fun-loving and budget-saving young adult who enjoys traveling and experiences.

Twitter Spaces Recording Rolls Out to All Android, iOS Users

Twitter said Thursday that Spaces Recording is now available to all Android and iOS users. Another update on Spaces Recording: The option for hosts to record is now available for everyone on Android and iOS! When starting a Space, tap the “Record Space” switch to have it available for public playback for 30 days once…

Twitter boosts Black, Latinx hires with 'work from everywhere' model

The share of Black workers among the U.S. workforce jumped to 9.4%, and Latinx workers to 8%. 

Microsoft oficializa fim da fabricação de todos os modelos do Xbox One

xbox_one_x_25

É oficial: o Xbox One é coisa do passado. A Microsoft nesta quinta-feira (13) confirmou ao The Verge que terminou de descontinuar a linha de produção do console e de todas as suas variantes no fim de 2020, permitindo ao varejo que apenas elimine o restante do estoque já entregue do aparelho. Enquanto o One …

Leia Microsoft oficializa fim da fabricação de todos os modelos do Xbox One na íntegra no B9.

“Fortnite” está (mais ou menos) de volta ao iOS, graças à brecha no streaming de jogos GeForce Now

fortnite-rtx-geforce-rtx-ogimage

O popular jogo de battle royale não está de volta na App Store, mas os proprietários de iPhone e iPad agora podem jogar “Fortnite” através do GeForce, da Nvidia Now, que abriu um beta fechado hoje (13) para testar a nova versão de streaming do jogo. Desde agosto de 2020 o game está ausente da loja de …

Leia “Fortnite” está (mais ou menos) de volta ao iOS, graças à brecha no streaming de jogos GeForce Now na íntegra no B9.

“Baby Shark Dance” é o primeiro vídeo a chegar a 10 bilhões de visualizações no YouTube

baby-shark-pink-fong-press-2019-billboard-1548

Desde novembro de 2020 o vídeo mais assistido do YouTube, “Baby Shark Dance” nesta quinta-feira (13) alcançou um recorde histórico. Com pouco mais de dois minutos, a produção com a música mais grudenta dos últimos anos é agora também a primeira a superar a barreira dos dez bilhões de visualizações na plataforma do Google. É …

Leia “Baby Shark Dance” é o primeiro vídeo a chegar a 10 bilhões de visualizações no YouTube na íntegra no B9.

Instacart’s prepared-food delivery takes on DoorDash

Customers will be able to choose from hundreds of ready-to-eat meals from grocery chains.

Oakley e Mbappé lançam coleção com mote para inspirar a próxima geração

Mbappe-Oakley

A Oakley anunciou hoje, 13/01, uma nova parceria plurianual com o jogador Kylian Mbappé. Segundo a marca, a parceria foi fechada não apenas pelas conquistas no campo de Mbappé em campo, mas pela pessoa que ele é fora dele. Para celebrar a collab, a campanha “Be Who You Are” traz crônicas da jornada de Mbappé …

Leia Oakley e Mbappé lançam coleção com mote para inspirar a próxima geração na íntegra no B9.

RAF: Tension and Thrill

RAF launches new campaign by Engine Creative depicting the tension and thrill of RAF Air and Space Operations

Engine Creative has put together an exciting thriller of a spot to raise awareness of the roles available within the RAF Air and Space Operations profession. Aimed at younger audiences the tense scenario depicts the split-second challenges and decision making essential to protect UK skies – decisions that very few people ever get to see.

The film opens with a radar screen and operative considering what a non-responding plane is when it appears in skies. It could be a technical issue, a security issue or something for the government to respond to. Or it could be a passenger plane with communications issues. The weight and scope of the decision opens out as the sixty second film, and asks if viewers have what it takes to make such an important decision.

Video of RAF launches new campaign by Engine Creative

Pipette: What’s This?

barrettSF has launched its first campaign for Pipette, a baby and mom skincare brand that specializes in designing solutions that work for babies’ sensitive skin. First launched in September 2019, Pipette has quickly expanded its presence both online and in-store with placements at food, drug and mass retailers such as Target, Amazon, Walgreens and buybuyBaby.

Video of Peace of Mind with Pipette

Veganuary’s Popularity in the US Spikes With 200 Brands, 95,000 American Participants

Veganuary, which encourages people to skip dairy and meat this month, continues to gain traction in the U.S. with 95,000 Americans taking the pledge so far, a double-digit increase from 2021’s participation. The movement, which began in the U.K. in 2014, has taken on a higher profile in its third year stateside, adding more famous…

Watch the newest commercials from Liberty Mutual, Pfizer, Promescent and more

The LiMu Emu once again goes AWOL, leaving poor Doug in the lurch, in the latest from Liberty Mutual.

 

Land Rover: Above & Beyond

Land Rover with Spark44 and Accenture Interactive have created an all-action campaign for The New Defender. The campaign showcases Defender’s stunning modern design and demonstrates why it’s the most capable Land Rover ever made.

The global TV, social, online and print campaign brings to life the fictional island of ‘Above & Beyond’, a wild and rugged land where only Land Rovers exist. Defenders roam free and day-to-day driving situations are treated to the classic Land Rover twist. Traffic lights, car washes, speed cameras and car parks pop up in some very surprising locations, but the highly desirable, all-capable Defender takes them all in its stride.