Bud Light: Cardboard Fan

Volvo: A Million More

Hormel: Breathable Bacon

As Americans continue to debate the effectiveness of facemasks, there is still one thing nearly everyone can agree on: Bacon is delicious. Which is why BBDO Minneapolis partnered with the makers of HORMEL® BLACK LABEL® Bacon to introduce HORMEL™ BLACK LABEL™ Breathable Bacon. Not just another facemask, it’s a bacon-scented, two-ply, multi-fiber cloth for your face. Through this latest bacon-novation, perhaps Americans will find common ground — If they can agree on eating bacon, maybe they can agree on inhaling it.

www.BreathableBacon.com

Liquid Death: Demon Infused

ALDI: Aisle of Aldi

Alaska: We are our worst threat

Alaska Print Ad - We are our worst threat
Alaska Print Ad - We are our worst threat

NYX Cosmetics: The Safe Space Sessions

Magnetic Automotive Smartphone Mounts – The Belkin MagSafe Car Vent Mount PRO is for the iPhone 12 (GALLERY)

(TrendHunter.com) The Belkin MagSafe Car Vent Mount PRO is a new accessory solution that will soon be available for the upcoming iPhone 12 smartphone to help users enjoy a more streamlined experience when in the car….

Greenpeace: Bombs

Greenpeace Print Ad - Bombs
Greenpeace Print Ad - Bombs

Lexus: Lexus Electrified

Sendle: Jade Roller, Moonstone

Ed Benguiat, a Master of Typography, Is Dead at 92

A noted graphic designer, he was an expert in typefaces, developing many himself and “fixing” others. His work adorns this newspaper.

Watch the newest commercials on TV from T-Mobile, Target, PetSmart and more

Target says, “We believe in always taking care.”

Former Fox News Host Spreads Virus Misinformation on His Sinclair Show

Sinclair will edit Eric Bolling’s online program before televising it, the host said. He walked back his statements on masks but reaffirmed a false theory on the pandemic’s origins.

Ad Chatter, Episode 7: The Motel 6 Incident

Stan Richards, 88, never intended to retire or resign from the job he loves. Now, amid a firestorm of controversy over comments he made in an internal agency meeting—and the mass exodus of clients that resulted—Richards decided to resign last night from the agency he spent his life building. Dan Goldgeier and I discuss the […]

The post Ad Chatter, Episode 7: The Motel 6 Incident appeared first on Adpulp.

Here’s what happened to MSNBC’s viewership when Trump’s town hall came on: Datacenter Weekly

Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.

On line

A long line can, when you think about it, function as a sort of data visualization. But when it comes to, specifically, voting lines, it turns out the meaning of the data viz is in the eye of the beholder.

“Long queues to vote in the US have been celebrated by some of those who endured them as a welcome sign of enthusiasm,” the BBC reports. “But outside America, there was a different take.”

As images and video clips of long early-voting lines in the U.S. spread across traditional and social media globally this week, the BBC has been rounding up reactions:

One Canadian commenter in Ontario wrote that unlike in the US, a nonpartisan national commission runs the elections. Another Canadian wrote: “I’ve waited longer for a bus than I have ever waited to vote.”

A British man wrote: “Dear USA, I’m 58 and not once in my life have I had to queue to vote. Sort it out!”

Respondents in Norway, Germany and other European countries said there were numerous places to drop off ballots ahead of time and that unlike in the US, most polling locations were a short walk from home.

From Germany to Israel, people also reminded Americans that unlike in the US, voting occurs on holidays and weekends.

In Australia, some people said the queue to pick up the customary “Democracy Sausage” after the vote is often longer than the queue to vote itself.

Keep reading here.

Flashback:  “Smartphone Data Show Voters in Black Neighborhoods Wait Longer,” per Scientific American, Oct. 1, 2019 (!).

Look out

“With most stay-at-home orders in the United States now lifted, Americans are taking an increased notice of out-of-home advertising and engaging with their surroundings more as they venture back outdoors, according to a new study from the Out of Home Advertising Association of America and The Harris Poll,” Ad Age’s Ethan Jakob Craft reports. “The new poll found 45% of Americans report noticing billboards, outdoor video screens, posters and other forms of OOH advertising more now than before the pandemic began, which should come as a sigh of relief for OOH marketers following the category’s grim outlook earlier this year.”

Keep reading here.

Mad rent

“Madison Avenue” persists as shorthand for the ad industry, dating back to the “Mad Men” era when a bunch of high-profile agencies clustered on and around the famous Manhattan thoroughfare. But for a lot of New Yorkers (and tourists) these days, Madison Avenue is mostly just a destination for luxury retail. And the reality is that that version of Madison Avenue is having a really hard time right now.

“Retail rents on Madison Avenue are plunging as the pandemic hammers Manhattan’s most popular shopping districts,” Bloomberg News reports. “The high-end shopping corridor, home to luxury brands and swanky boutiques, saw a 17% decline in rent in the third quarter. At an average of $779 a square foot, the price is down 52% from the peak over the past five years, according to the brokerage Cushman & Wakefield.”

Keep reading here.

The upside of tough times

Ad Age Datacenter’s Bradley Johnson has authored “Downtime Opportunity,” a 56-page white paper that examines marketing, product and media innovation in the worst of times from the Great Depression to the great coronavirus pandemic. Conclusion: Economic downturns reset the table for marketers and media, creating new rules, opportunities and brands. The report is available as a free download for Ad Age Insider and Ad Age Datacenter subscribers (or for purchase by everyone else) at AdAge.com/downtime2020.

Click for the quick take:  “How marketing can thrive in the worst of times.”

When it rains in Downtown L.A.

This just in (this morning) from Nate Silver’s data-obsessed site FiveThirtyEight:

President Trump is running out of time. Joe Biden leads by double digits in national polls, and state-level polling is only slightly closer. In fact, Biden’s lead is so large, traditionally red states like Georgia, Iowa, Ohio and Texas might now go blue. … Still, Trump has a meaningful chance per our forecast—a little worse than the chances of rolling a 1 on a six-sided die and a little better than the chances that it’s raining in downtown Los Angeles. And remember, it does rain there. (Downtown L.A. has about 36 rainy days per year, or about 1 in 10 days.)

Keep reading here—and be sure to check out (via that same link) FiveThirtyEight’s state-by-state predictions, and the results of its meta-analysis based on running simulations of the election 40,000 times.

Townies

“More people watched Biden on ABC than Trump on NBC, MSNBC and CNBC,” per CNN.

This morning, when early TV ratings numbers were released for President Donald Trump’s and former Vice President Joe Biden’s competing Thursday-night town halls on, respectively, NBC and ABC, Biden was beating Trump. But there was some speculation that once Trump’s simulcast TV numbers were factored in—his big show ran on MSNBC and CNBC in addition to NBC, whereas Biden aired only on ABC—that Trump might pull ahead. That doesn’t seem to have happened.

Here’s one clue why, via Inscape, which has shared the chart below exclusively with Datacenter Weekly: Basically, when Trump’s town hall came on MSNBC—which, of course, is known for its lineup of liberal primetime talk shows—a lot of viewers just bailed (with many of them, presumably, switching over to ABC). And then, once Trump was off MSNBC’s air, they came right back.

Biden wins ratings race in dueling town halls

Democratic nominee Joe Biden drew 13.9 million viewers on ABC, while President Donald Trump’s event brought in 13.1 million viewers on NBC, MSNBC and CNBC combined. 

In Reversal, Twitter Is No Longer Blocking New York Post Article

The latest change underlined how rapidly social media platforms are shifting their positions in the days leading up to the election.

Nos passos da Orthopride, Kicaldo ameaça romper contrato de patrocínio com o Santos por conta de Robinho

robinhokicaldo

[Atualizado às 16h com pronunciamento da Philco] Demorou dois dias, mas mais patrocinadores do Santos começam a seguir o movimento da Orthopride na esteira da contratação do jogador Robinho. Dona do patrocínio da manga do clube, a Kicaldo anunciou nesta sexta (16) que vai desligar o contrato com o time caso este mantenha a contratação …

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HBO apresenta show em VR de Janelle Monáe para fechar temporada de “Lovecraft Country”

Lovecraft-Country-Sanctum

A série “Lovecraft Country” foi um sucesso instantâneo da HBO, e o canal americano deseja celebrar o fim da temporada de um jeito especial. A HBO promoveu uma experiência em realidade virtual chamada Lovecraft Country: Sanctum, levando os convidados ao evento Music of the Cosmos. A programação foi totalmente digital e interativa, levando 100 convidados …

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