No novo comercial da John Lewis, os móveis são as grandes estrelas da casa
Posted in: UncategorizedEm um ano em que todo mundo ficou preso em casa por conta da pandemia, os móveis do lar foram as estrelas silenciosas da busca por conforto. Este é o ponto da britânica John Lewis, pelo menos, em sua nova campanha no Reino Unido, que foi iniciada nesta quinta (24) com o comercial “For the …
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Samsung: Galaxy Note 20/20 Project
Posted in: Uncategorized
Integrated
Samsung
Over the last six months, tens of thousands of businesses in Israel have been affected by the coronavirus outbreak. So for the launch of the new Samsung Galaxy Note 20, we decided to help 20 small businesses owners and connect them with the leading digital creators in Israel. We handed each of our creators a the new and powerful Galaxy Note 20, and with the help of its advanced features, they shot, illustrated, photographed and edited a variety of advertising and digital tools the small business owners can use to advertise and publicize their businesses, services and goods. To date, millions of Israelis have been exposed to billboards, promotional videos and other commercial items we created this way which we hope will march our small businesses owners into a new era of prosperity and success.
Advertising Agency:Leo Burnett, Israel
Ceo:Ori Gal
CCO:Ami Alush
Vp:Yonatan Regev
Client Services:Yonatan Regev
Creative Director:Oren Ben-Naim
Creative Team:Hezkush Yeshurun, Jonathan Blieden
Account Supervisor:Hagay Zaken
Account Manager:Efrat Gelfand
Director:Omri Dekel-Kadosh
Production Company:Udini Films
Creators:Shany Reich, Tal Gutberg, Yael Linzen Segal, Michael Topyol
Marcom Director:Eva Hasson
Diesel: Unforgettable Denim
Posted in: Uncategorized
Integrated
Diesel
Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Executive Creative Director:Mihnea Gheorghiu
Global Creative Director:Eoin Sherry
Head Of Art:Costanza Rossi
Associate Creative Director:Arthur Amorim, Dan Arango
Art Director:Arthur Amorim, Daniele tesi, Luca Villa
Copywriter:Dan Arango, Nicolò Santovincenzo
Designer:Luca Villa
Strategic Planner:Monica Radulescu
Group Account Director:Ilaria Castiglioni
Account Supervisor:Gonzalo Gutierrez
Head Of Tv Production:Francesca Zazzera
Tv Producer:Erica Lora Lamia, Beatrice Pepe
Art Buyer:Caterina Collesano, Marcella Garutti
Social Media Manager:Saraluna Goodloe
Director:Pantera
Director Of Photography:Jake Hunter
Production Company:Somesuch & Co, Anonymous Content
Exec Producer:Tor Fitzwilliams
Producer:James Greenall
Music:Sizzer, original composition with Jackie T & The Jetpacks
?Music Supervision:Michael Bertoldini
Photographer:JP Bonino, Wookiee Studio
Post Production:Numerique
Postproduction:Zum Studio
Scenography:Micol Di Palma
Photographer agent:Carla Pozzi
Trending: Reebok’s plant-based shoe and Sizzler’s flame-out
Posted in: UncategorizedThe week’s biggest moves, hits and misses.
Opinion: Brands must recalibrate for a world where product experimentation is a habit
Posted in: UncategorizedShaking up the supermarket.
Twitter adiciona alerta “leia antes de retuitar” para artigos que usuário não abriu
Posted in: UncategorizedEm mais uma tentativa de criar mecanismos para diminuir a propagação de fake news, o Twitter está trazendo um alerta “leia antes de retuitar” para todos os usuários que clicam em compartilhar o link de um artigo que nem abriram. O recurso está sendo testado na plataforma desde junho deste ano, e a mensagem completa …
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Corona Launches Eco-Friendly Platform to Support Colombia’s Tourism Industry
Posted in: UncategorizedThe most popular tourist destinations in Colombia are often bustling year round with couples, families and business partners. But circumstances have been atypical this year, and Colombia has been largely closed to travelers. According to database Statista, the hotel occupancy rate in Colombia in March 2019 was 64.9%, compared to 14.9% in March 2020 after…
Watch live at 11 a.m. EDT: The top 5 creative brand ideas you need to know about right now
Posted in: UncategorizedWatch the livestream replay above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.
Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age’s Creativity Editor Ann-Christine Diaz and Creativity Associate Editors Alexandra Jardine and I-Hsien Sherwood will talk about the major loss that inspired brilliant creative tributes, a curious new player in the pumpkin spice fray and more.
Bitten billboards / Vous en reprendrez bien un morceau?
Posted in: UncategorizedThe Upfront Isn’t Dead Yet–But It’s Getting More Data-Driven
Posted in: UncategorizedKey Insights: P&G’s Marc Pritchard says marketers are disadvantaged by the current upfront model. Guaranteed low rates plus access to premium inventory make RTB unattractive to major advertisers. In June, the Association of National Advertisers called for a “transformative shift” to the upfront as the novel coronavirus pandemic sent TV’s long-standing ad-buying process into upheaval….
In San Francisco, Agencies Confront Their Failed Promise of Racial Diversity
Posted in: UncategorizedSan Francisco’s creative agencies pride themselves on the progress they’ve made in terms of gender balance and LGBTQ inclusion, but the agency experience is far different for Black agency professionals in the city. From the high cost of living and gentrification to the tendency to recruit through traditional talent pipelines rather than look actively in…
How Acura is marketing its newest sedan in an SUV world
Posted in: UncategorizedAction-packed ads and a new design for the TLX are aimed at the ‘real sedan fans,’ says Acura VP and Brand Officer Jon Ikeda.
Cream of Wheat removes the Black chef from its box, and another R/GA departure: Friday Wake-Up Call
Posted in: UncategorizedPlus, racial discrimination cost the U.S. $16 trillion.
How Triller rose from the hype to become TikTok's most dangerous rival
Posted in: UncategorizedStartup literally took over TikTok territory and is now going for its advertisers, but will it live up to its own hype?
B-Reel's CEO on running a microbrewery, '70s cinema—and being a 'personality DJ'
Posted in: UncategorizedAnders Wahlquist talks about developing a new beer on the latest episode of the ‘Ad Block’ podcast.
Handcrafted Artistic Rugs – These Al's Place Rugs are Adorned with Vibrant Patterns (GALLERY)
Posted in: UncategorizedGo Vegan : for PETA by Independent Creatives
Posted in: UncategorizedArt Director: Tejas Phansekar
Copywriter: Spandan Roy Biswas
Creative Director: Kiran Parihar
Illustrator: Sarang Bijagare
Photographer: Vaibhav Shedge
Image Production: The Concept Co


Los Angeles District Attorney Won’t Prosecute Reporter Arrested While Covering Shooting of Deputies
Posted in: UncategorizedJosie Huang, a Los Angeles reporter for the public radio station KPCC and the website LAist, offered videos disputing the Sheriff’s Department’s charges.
Google Services Go Down in Some Parts of U.S.
Posted in: UncategorizedPeople experienced outages of services like Gmail, YouTube and Google Meet.