Assim como sabemos que já é Natal quando Simone avisa os brasileiros, na gringa quem tem esse papel há 25 anos é Mariah Carey. A canção “All I Want for Christmas Is You” é um clássico das festas de fim de ano que, segundo o Spotify, acumula mais de 520 milhões de streams só na …
O post Spotify transforma hino de Natal de Mariah Carey em álbum completo apareceu primeiro em B9.
O Spotify anunciou que, a partir do próximo ano, terá seu próprio prêmio musical, o Spotify Awards. O prêmio visa ser um reflexo direto dos gostos dos usuários do principal serviço de streaming de música do mercado, e para isso, utilizará seus algoritmos para analisar as informações coletadas dos ouvintes para determinar tanto os vencedores …
O post Spotify anuncia seu próprio prêmio, o Spotify Awards apareceu primeiro em B9.
Na Rússia, uma lei que aumenta o poder de censura na internet foi aprovada no começo de novembro. Como resultado, diversas medidas vem sendo tomadas para melhor controlar a internet e a penetração de empresas externas no mercado russo. A novidade da vez é que nenhum computador, smartphone ou smart TV poderá ser vendido na …
O post Rússia bane produtos sem software russo e Apple pode ter que deixar o país apareceu primeiro em B9.
O setor hoteleiro francês vai boicotar os Jogos Olímpicos de Paris, em 2024. A decisão vem após o anúncio da parceria entre o COI – Comitê Olímpico Internacional e o Airbnb, em um acordo que abrange os próximos 9 anos. De acordo com a Forbes, o setor hoteleiro francês não aprovou a parceria, e está …
O post Hotéis franceses suspendem parceria com Jogos Olímpicos de Paris após acordo entre COI e Airbnb apareceu primeiro em B9.
Uma pesquisa do Pew Research Center deu luz a um fato curioso: as mulheres tendem a tratar seus assistentes virtuais melhor do que os homens. O estudo mostra que, entre os detentores de um assistente doméstico comandado por voz nos Estados Unidos, 54% utilizam “por favor” ocasionalmente ao dar ordens para o assistente, enquanto 19% …
O post Pesquisa aponta que mulheres são mais gentis com assistentes virtuais apareceu primeiro em B9.
A Tesla apresentou oficialmente o seu Cybertruck, descrito como um carro extremamente resistente e 100% elétrico. A apresentação foi feita pelo CEO da empresa, Elon Musk, que subiu ao palco para lembrar a todos sobre como a Tesla quer colaborar com um planeta mais sustentável através de veículos que usam energia renovável. Porém, a apresentação …
O post Tesla apresenta seu Cybertruck, mas parece que o carro não é tão resistente assim apareceu primeiro em B9.
Hideous white men are not exclusive to America. Jolly old England has its fair share of bigots and sexists, many of whom have risen to political prominence. Thankfully, the retrograde pols don’t stand unchallenged. Operation Black Vote tackles the Black democratic deficit in the UK. The group has released a campaign that uses real quotes […]
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Victoria’s Secret Fashion Show Is Officially Canceled For…
Halloween dominated the Hot Topics charts for Facebook and Instagram in October, according to Facebook IQ. Trick or treating was joined by National Breast Cancer Awareness Month and Diwali among holidays and events on both platforms. Major League Baseball’s World Series was the hottest sports topics on both platforms, but even more so on Facebook….
To hear Adam Reed tell it, the whole thing started when he realized that Elf on the Shelf was “going to scare the crap out of my daughter.” It was three years ago, and Reed’s daughter Peyton had just been born. When winter rolled around, he wanted to start a holiday tradition that she’d remember….
(TrendHunter.com) A new style of protective wearable for city-dwellers is made available thanks to London studio Seymourpowell. Dubbed ‘Atmosphère,’ the device “combines environmental protection…
When Google said it would limit the ability of political advertisers to target voters, campaigns said they did not want Facebook to follow.
(TrendHunter.com) A shipping container housing development is on its way to being a reality in Oklahoma City, USA. Dubbed ‘Squirrel Park,’ the project is headed by Allford Hall Monaghan Morris (AHMM) and…
(TrendHunter.com) The conceptual ‘Photo Table’ is a dual-purpose furniture solution for the home or office that will offer users the perfect place to keep decor items on display as well as a dedicated…
This commercial reveals the idea that all professions are cool! And even a team made up of a simple cashier, cook, security guard, baker and an intern wins the game for the whole company! Every day!
All Vachon snack cakes are delicious, but surely there’s one that’s better than the rest. To answer this hot-button question, Vachon is inviting Quebecers to settle the issue once and for all in a colourful, light-hearted campaign developed by Cossette, its agency of record. In total, eleven of Vachon’s best-known and best-loved cakes can be voted on, including the fascinating Passion Flakie, the legendary Jos Louis and the oh-so-decadent Ah Caramel! (preferably straight out of the freezer). “The truth is, there’s no debate when it comes to the best Vachon snack cake. Until someone dares to diss your favourite, that is,” said Michel-Alex Lessard, Vice-President, Strategy, at Cossette. “Vachon cakes have always been a part of our lives. They bring back fond memories, and we’ve become attached to our favourite cake in a way that may be considered a bit irrational.” The campaign’s pièce de résistance—a 60-second video in which the question is debated in everyday conversations between co-workers, couples and friends—appears online and on television. “When we start the debate on THE best Vachon, it won’t be over in 15 seconds. It gets people fired up, which is why we needed to use a longer format to bring the concept to life,” added Anne-Claude Chénier, Vice-President, Creative Advertising. Out-of-home signage and social posts are also being leveraged to get Quebecers to vote. People are being urged to support their favourite cake by casting their vote at thebestvachon.ca, by purchasing a box of cakes at the grocery store, or by sharing their pick on social networks. Fact: just two weeks into the campaign, more than 50,000 people had already cast their vote. Later this year, Vachon will crown the world’s best Vachon cake. And in 2020, some 500,000 winning cakes will be given away for free. To demonstrate the magnitude of the prize, Cossette created the first-ever edible wall, offering a thousand Jos Louis to passersby.
Fright over bravery. Silence over voice. Fit in over stand out. Since they are born, we have been teaching our girls fear over courage, unknowingly. To raise the brave girls of tomorrow, it’s time we change the equation and bring courage over fear. Let’s begin #HerCourageLessons today.
Just because you are breathing doesn’t mean you are alive.
The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that sets it apart from other brands by casting a spotlight on the jacket’s features in a fun and unusual way. The campaign focused on ‘AIR’ among the numerous other elements that are associated with ‘lightness’ and presented ‘Downs that are lifted by air’ to convey this concept in a dramatic fashion. To do this, Innored created a unique hands-on experience for consumers to try “Enjoy Air Down” at The North Face in Seoul. Visitors to the specially-constructed store were led out into a large outdoor exploration zone with ten large openings in the floor that resembled the iconic arcade game Whac-A-Mole. When store patrons agreed to “Enjoy Air Down with Your Exploration”, an Air Down jacket suddenly popped up from one of the holes and hovered in mid-air. People were given 60 seconds to try to grab the jacket before it dropped back in the hole. If they missed, then another popped up, suspended in mid-air, from one of the ten holes. And so on and so on, with users frantically trying to grab the jacket before it disappeared back down the hole. The result is a fun-filled 60-seconds of people running, jumping, and rolling around trying to catch the down jacket as it floated in the air. With this unique consumer experience, The North Face was able to convey both ‘the joy of exploring’ and the ‘lightness’ of the product in a fun and very entertaining way.
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