How Brands Are Celebrating and Supporting Pride Month

June is Pride Month, and to that end, Adweek is introducing our first-ever Pride Month Tracker. We’ll be updating the list throughout the month as brands, agencies and organizations announce their campaigns and activities celebrating the global LGBTQ community throughout the month and beyond. If you’d like to share your Pride Month work or have…

Xbox: VisitXbox


Integrated
Xbox

Advertising Agency:McCann, London, United Kingdom
Chief Creative Officer McCann UK and CoPresident:Rob Doubal, Laurence Thomson
Executive Creative Director:Jamie Mietz, Sanjiv Mistry
Senior Creative:Jim Nilsson, Jacob Björdal
Director:Jim Nilsson, Jacob Björdal
Head Of Strategy:Karen Crum
Senior Planner:James Appleby, Fannie David
Head Of Art:Dan Howarth
Designer:Matthew Thomas, Nazima Motegheria
Project Director:Clare Prager
Project Manager:Anna Curtis

Why The New York Times Extended Its Brand Into TV With FX’s The Weekly

This Sunday, The New York Times is expanding to a journalistic platform it has never tackled before: television. Each half-hour episode of the new docuseries The Weekly, which debuts Sunday at 10 p.m. ET on FX with episodes streaming on Hulu the following day, will focus on a different Times reporter and story. The 30-episode…

Time’s Up Advertising Names First Executive Director

Just past its one-year mark, Time’s Up Advertising has named its first executive director, Christena J. Pyle, a veteran of Adcolor and Omnicom who says she feels like she’s been prepping for the newly created role for more than a dozen years. Pyle, who recently served as director of Adcolor and director of diversity and…

Durex: Horngry

Durex Print Ad - Horngry
Durex Print Ad - Horngry
Durex Print Ad - Horngry

Head & Shoulders: Yarmulke Switch

We commissioned a veteran Jerusalemite maker to produce a Unique Yarmulkas, equipped with a special, internal, dandruff-detecting layer.

Then we hijacked the existing Yarmulke distribution stand at the entrance to the site and turn our H&S Yarmulkes into a media channel by handing them out to visitors.
After their visit to the wall, as the users take off their yarmulkes to give them back, our attendants would check the inside to see whether they have dandruff or not and H&S samples were distributed to those realizing they have dandruff.

Video of Head&shoulders -Yarmulke Switch

Hospital Leforte: 1min 46sec

The film is a mix of animation techniques that tell a true story about an F1 accident at the Belgian GP in 1992 that could have been fatal. But it was not, thanks to the heroic act of a pilot. The story is told from the point of view of the track, so the perspective of the scenes are from the bottom up, bringing a surprising aesthetic to the film, which lasts for 1 minute and 46 seconds, exactly the fastest lap ever made on that track.

UM Montevideo University: Trump, Bolsonaro, Sanders

UM Montevideo University Print Ad - Trump, Bolsonaro, Sanders
UM Montevideo University Print Ad - Trump, Bolsonaro, Sanders
UM Montevideo University Print Ad - Trump, Bolsonaro, Sanders

Montevideo University is presenting Political Marketing and Big Data Analysis Seminars for advanced students.

Danone: Aktual

Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual

Aktual by Danone is an extraordinary lactic drink. So it needed extraordinary redesign to differ among all the competitors on the milk shelves. Surrealistic multicolor illustrations show that “Aktual will refresh you in any, even the weirdest, situation.” The cover is filled with various features such as “guide on daily refreshment”, so that people could view it on the way to the cashier, or even post it on Instagram.

Almosafer: As far as we go

Video of As far as we go

Isapre Fundación Banco Estado: For them, for you

Video of Isapre Fundación BancoEstado

James Patterson / Facebook: James Patterson's "The Chef": Messenger Experience

“The Chef by James Patterson” demonstrates an all-new approach to the experience and marketing of books in a modern mobile/social age. Through the use of an immersive, multi-media Messenger novel experience, a digital “book club” community, all connected seamlessly to the physical book – this re-imagined experience sought to embrace digital, bring the story straight to readers in a more immersive way, and close the distance between them and the author through a community.

Miami Short Film Festival: Doors

City of Itajaí: Dengue

City of Itajaí Outdoor Ad - Dengue

Lux: The Soap with a Lump

Lux Experiential Ad - The Soap with a Lump
Lux Experiential Ad - The Soap with a Lump
Lux Experiential Ad - The Soap with a Lump
Lux Experiential Ad - The Soap with a Lump
Lux Experiential Ad - The Soap with a Lump

Checking your breasts is very important and is one of the first steps in creating breast cancer awareness. Lux, India’s leading soap brand alerts women to the importance of breast examination with a simple idea. The iconic soap was redesigned with a difference. It had a visible lump on it.

‘The Soap with a Lump’ is a product innovation that encourages women to examine their breasts for any abnormality, while in the shower. After all, what better time to remind women to check their breasts than when they are alone and in the privacy of their bathroom.

This distinctive bar of soap dissolves over time but the lump does not. Unilever and Wunderman Thompson collaborated with technical experts, designers, soap manufactures and a leading cancer oncologist to design the first ever soap that uses touch to help alert women, to be on the lookout for signs of anything irregular.

McDonald's: McDeliverain

Typical! Just as you get hungry and start to think about where to go out to eat, it starts to rain… We leveraged weather signals to position McDonald’s delivery as the rainy-day hero at the exact moment it was about to rain in France. Adding movement to the beautiful, Impressionist aesthetic TBWA established in their print, all mobile ads linked directly to the app store to download the McDonald’s app & place an order (oh, and stay dry).

Purple Mattress: The Purple Boys

Purple Mattress Digital Ad - The Purple Boys

With the help of comedians Tim & Eric and a data-driven strategy, Purple Mattress created a content series across Facebook and Instagram designed to find and cure people’s Sunday Scaries (that feeling when you can’t sleep because the next day is Monday). The campaign also sold multiple tons of mattresses.

Contemporary Mexican Café Designs – Estudio Yeye Creates a Chic Appearance for the Negro Blanco Café (GALLERY)

(TrendHunter.com) This Mexican café design relies on minimalism and efficiency. Curated by creative firm Estudio Yeye, the Negro Blanco Café is sure to lure in customers with unparallel aesthetics.

The…

Top 100 Lifestyle Trends in June – From Eco-Friendly Bubble Tea Cups to Cooling Canine Collars (TOPLIST)

(TrendHunter.com) The June 2019 lifestyle concepts cover a broad variety of ideas that are developed by many different industries, all of which are rooted in creating more convenient approaches to day-to-day…

Hundreds of NYC Taxis Are About to Go Programmatic Thanks to a Funding Boost From Google

New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens atop the city’s taxis, ride-shares and delivery vehicles starting June 1. The move comes courtesy of a $30 million funding round announced today and led by…